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Content Programming Manager - Analysis & Implementation (Disney+)

Apply NowApply Later Job ID 808281BR Location Glendale, California, United States Business Disney Streaming Services Date posted Jun. 10, 2021

Job Summary:

The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits deliver.

Disney Streaming encompasses the team’s leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

Disney+ Content Programming is responsible for ensuring the Disney+ and Star+ global frameworks drive audience engagement and discovery with local relevance. We are seeking a Content Programming Manager – Analysis and Implementation that will report into the Sr. Director, Content Programming. This Manager contributes to that, by implementing optimization and experimentation plans globally.


  • Develop content programming and merchandising analysis and on-going dashboards as needed, in partnership with data teams
  • Build, publish and manage Disney+ global content programming in order to maximize audience engagement and retention.
  • Manage programming content optimization testing needs, and testing implementation as needed.
  • Leverage market & service behavior data, audience research to drive data and analytics that determine effective programming strategies.
  • Partner with programming data & insights to take action on findings.
  • Track performance of merchandising areas of the service over time.
  • Collaborate on regional and territorial editorial merchandising and promotion.
  • Facilitate verbal and written communications between teams, and to the larger organization.
  • Sustain existing projects or leading projects as assigned.
  • Act as liaison or advocate with business partners as needed.

Basic Qualifications:

  • 1-3+ years of experience using SQL
  • 3+ years of experience with data exploration and data visualization tools like Tableau or Looker
  • Hands-on experience in advanced data analysis
  • 3+ years of experience in digital media, programming, analysis, including hands-on CMS, tools, and deep spreadsheet experience expected.
  • Meticulous attention to detail.
  • Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters.
  • Strong understanding of digital media platforms, including hands-on CMS publishing and management of web, app, streaming, and connected devices.
  • Strategic, creative, and entrepreneurial mindset
  • Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detail
  • Must be open to thinking outside of traditional models
  • Highly developed written and verbal communications skills. Demonstrated ability to communicate effectively.
  • Advanced data literacy.
  • Strong emotional intelligence and collaborative spirit.
  • Demonstrated ability to thrive working in an extremely fast-paced environment.

Preferred Qualifications:

  • 1+ year experience with TWDC brands, franchises, and content.
  • General entertainment and international content experience a plus.
  • Additional language and character set fluency (written) a plus.

Required Education

  • Bachelor’s degree minimum.

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business segment we call Disney Streaming Services.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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