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Director, Content Programming Implementation

Apply NowApply Later NOTE: We have a new application system, please create a new account if you have not done so yet when applying. Job ID 7122599820220515 Location Glendale, California, United States Business Disney Streaming Date posted Jul. 15, 2022 Flex Type On-Site

- This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.

Job Summary:

Director, Content Programming Implementation - Disney Streaming

Overview:

The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits deliver. Disney Streaming encompasses the team’s leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

Disney+ Content Programming is responsible for ensuring the Disney+ and Star+ global frameworks and implementation drive audience engagement and discovery with local relevance. This Director, Content Programming Implementation role will drive global editorial merchandising and publishing strategies for engagement and retention. They will additionally work with cross-functional and international partners to operationalize content programming strategies, ensuring the highest quality experience across all audiences.

Position Summary:

  • Drive global editorial merchandising and promotion strategies for engagement and retention
  • Drive global builds and publishing across Disney+ and Star+
  • Drive or collaborate on regional and territorial editorial programming and promotion
  • Drive global merchandising processes to ensure operational efficiencies across teams
  • Create high-impact, curated programming events that leverage TWDC brands and franchises
  • Communicate programming plans and recaps to internal teams and cross-functional partners
  • Partner with operational teams to ensure content and asset availability supports merchandising strategies
  • Partner with product teams to ensure successful launches of new features, and represent content programming strategies and needs
  • Leverage CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities
  • Help identify and champion content programming framework improvements based on quantitative and strategic inputs
  • Facilitate verbal and written communications between teams, and to the larger organization to ensure smooth information-sharing, issue resolution, and workload transitions
  • Leverage market and behavior data, audience research to drive data and analytics that determine effective programming strategies
  • Partner with programming data and insights leads to adapt programming efforts based on findings

Additional Responsibilities:

  • Drive global editorial merchandising and promotion strategies for engagement and retention
  • Drive global builds and publishing across Disney+ and Star+
  • Drive or collaborate on regional and territorial editorial programming and promotion
  • Drive global merchandising processes to ensure operational efficiencies across teams
  • Create high-impact, curated programming events that leverage TWDC brands and franchises
  • Communicate programming plans and recaps to internal teams and cross-functional partners
  • Partner with operational teams to ensure content and asset availability supports merchandising strategies
  • Partner with product teams to ensure successful launches of new features, and represent content programming strategies and needs
  • Leverage CMS, data, and other tools (Excel, Google Workspace, etc.) to support day-to-day responsibilities

Requirements:

  • Bachelor’s degree minimum. Preferably a degree in Business, Communications, Cinema/Television or related field. Advanced degree a plus.
  • 4+ year experience with TWDC brands, franchises, and content.
  • 7+ year experience in digital media, programming, and marketing.

Preferred Qualifications:

  • Excellent communicator, collaborator, and time-manager with meticulous attention to detail
  • Successful manager of people, able to motivate and guide team in their current roles, and help to develop them in their careers
  • Superior organizational and prioritization skills; ability to balance multiple projects at once with dedication to quality
  • Experience with CMS, data, and other tools (Excel, Google Workspace, etc.) to help operationalize and execute day-to-day responsibilities
  • Able to be nimble and adapt quickly to new technologies and processes
  • Perpetual learner’s attitude, always looking for ways to improve processes and learn and grow 
  • Team player with a strong work ethic and high level of confidentiality
  • Strategic, creative, and entrepreneurial mindset
  • Must be open to thinking outside of traditional models
  • Well-developed written and verbal communications skills. Demonstrated ability to communicate effectively
  • Advanced data literacy
  • Demonstrated ability to thrive working in an extremely fast-paced environment
  • Understanding of TWDC and general entertainment content libraries, brands, franchises, and characters
  • Real passion for and knowledge of streaming services and entertainment
  • Additional language and character set fluency (written) a plus

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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