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Imagine working side-by-side with industry leaders in your field of study. Imagine building upon the skills you've learned in the classroom within a family of legendary brands passionate about creating world-class experiences on a global scale. Now, imagine yourself in a paid Disney Internship.

Disney Games Marketing Intern, Spring 2024

Apply NowApply Later Job ID 10062622 Location Glendale, California, United States Business Consumer Products Games & Publishing Date posted Sep. 11, 2023

Job Summary:

The Marketing Intern for Games will support the Senior Manager, Marketing on brand and product marketing strategy/activity across assigned licensed titles within the Disney Games global portfolio by partnering with licensees to deliver world-class campaigns. You will help each Games licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach. The Marketing Intern plays a critical role in coordinating schedules, details, and deliverables across all assigned titles and is driven, collaborative, organized, and creative.

The Marketing Intern reports to the Senior Manager, Brand Marketing

Responsibilities/You Will:

  • Support the Senior Manager, Marketing by collaborating with cross-functional teams (Brand, Production, Design, PR, Legal, and Synergy partners) to secure alignment/feedback/approvals on all major marketing deliverables and activations with licensees.

  • Coordinate all asset deliveries and ensure high quality, on-time deliverables for assigned titles.

  • Maintain asset management tools/directories to track/coordinate deliverables.

  • Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles.

  • Schedule, track and coordinate social/community support and CRM calendars.

  • Draft, proofread, and edit public-facing Marketing copy and communications.

  • Coordinate with regional teams on incoming/outgoing requests/approvals.

  • Develop knowledge of KPIs and reporting, marketing tactics, and Disney Synergy programs.

  • Learn appropriate benchmarks and goals across greater marketing channels/campaigns.

  • Become a strong brand steward for TWDC brands to deliver on-brand marketing and creative.

  • Foster relationships with both external licensees and internal teams throughout TWDC.

Basic Qualifications/You Will Have:

  • Education and/or experience in Marketing (preferably within the gaming industry).

  • Passion for the entertainment industry (gaming and consumer electronics, strongly preferred).

  • Knowledge of brand management, product marketing, user acquisition, or social/community.

  • Highly organized, detail-oriented self-starter with a highly productive work ethic and desire to learn/grow.

  • Interpersonal skills; ability to engage and collaborate with a diverse range of personalities.

  • Resourceful problem-solver with a can-do attitude; works well under pressure across multiple projects.

  • Analytical skills; ability to analyze data and extrapolate insights.

  • Written/verbal skills and presentation style; Prior experience with Keynote/PowerPoint, Excel, and Project Management tools such as Airtable preferred.

Required Education:

  • You’ll be a Junior or Senior undergraduate or a recent graduate (within 6 months of your graduation date) pursuing a degree in Marketing or related field.

Additional Information:

  • Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Professional Internship.

  • Must be at least 18 years of age.

  • Must not have completed one year of continual employment on a Disney internship or program.

  • Must possess unrestricted work authorization.

  • Must provide full work availability.

  • All candidates must be able to have a consistent, reliable work schedule throughout the session.

  • Program Length: The approximate dates of this internship are January 2024 – June 2024.

This position is located in Glendale, CA.

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.


The pay rate for this role in California is $21.70 per hour for undergraduate students. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

About Consumer Products Games & Publishing:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Online, which is part of a business we call Consumer Products Games & Publishing.

Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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