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Franchise Manager

Apply Now Apply Later Job ID 524663BR Location Glendale, California, United States Business Disney Consumer Products and Interactive Media Brand Disney Consumer Products and Interactive Media Date posted 02/06/2018
The DCPI Franchise Manager serves as a partner to content makers and Franchise teams throughout DCPI and The Walt Disney Company (TWDC). This role is an integral member of the DCPI Franchise organization, is based in Glendale, CA, and reports to the Director, Franchise Strategy.


●Assist in development, communication and driving of long-term strategy for DCPI globally around the applicable franchise(s) that expands audiences and builds lifelong relationships with fans
●Conduct analysis to inform long-term franchise planning that aligns strategies across businesses to ensure optimization of revenue streams
●Help identify and shepherd additional opportunities for revenue across DCPI by identifying and engaging “white space,” or untapped, opportunities for applicable franchises that can be leveraged by multiple LOBs
●Support the implementation of long term strategy in partnership with embedded DCPI Franchise teams on franchise efforts
●Serve as project manager for franchise planning, marketing implementation and sales execution, to ensure alliance with overall DCPI Franchise strategy, goals and objectives
●Help to define clear, actionable, relevant Franchise KPIs and ensure efforts across DCPI align with and deliver against these KPIs
●Facilitate communication of DCPI Franchise strategy to DCPI LOBs
●Support creation of presentations and other communication devices to disseminate strategies to DCPI business partners
●Build and foster strong relationships with content partners and Franchise teams across TWDC, as well as within DCPI globally
●Ensure DCPI product and storytelling experiences stay true to brand/franchise stories, characters and creative intent
●Promote and foster best practices and knowledge sharing across DCPI globally
●Partner closely with Synergy and Communications teams on Franchise efforts

Basic Qualifications

● Expert, engaging presentation skills (verbal and written)
● Excellent communication skills and confident presence
● Strategic thinker
● Ability to collaborate, influence and persuade at all levels across an organization
● Flexible and adaptable to changing priorities with the skills to work in a fast-paced environment
● Comfortable working through a matrix structure to deliver the end solution

Required Education

● Bachelor of Science or Arts required; Major in consumer marketing, business, or similar fields preferred
● 5-7 years experience in marketing or brand management roles with global mindset, working in a world-class organization
● Presentation experience to senior executives and large groups required

Company Overview

DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
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