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Influencer Strategist

Apply NowApply Later Job ID 10006651 Location Glendale, California, United States Business Disney Streaming Date posted Jul. 25, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly-personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits deliver. 

Disney Streaming encompasses the teams leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

The Influencer Strategist is part of the Influencer Campaign Execution team and works within the central marketing team in providing digital influencer expertise and strategy for divisions within TWDC including: Disney Streaming Services, Sales, Consumer Products, Studios, Disney Branded Television, etc. In this role, this person will have a passion for digital media, a proven track record working with talent and talent representatives, experience executing branded campaigns and deep understanding of working on influencer deals. The Influencer Strategist will be responsible for managing the execution of all influencer campaign requests across various business segments, including negotiating, contracting, content submission, and campaign reporting. He/she will also serve as a liaison between content creators and Disney internal/external requests.


  • Execute branded campaigns directly with internal business partners by handling RFPs, contract drafting and negotiations, timelines and seeing projects through to successful completion.
  • Coordinate and work effectively with our corresponding Legal, Clearances and Contingent Workforce Management teams to successfully deliver social media campaigns.
  • Communicate with internal stakeholders to properly review campaigns, manage risks, and establish internal solutions on behalf of talent.
  • Create and communicate final wrap reports for clients and internal stakeholders.

Basic Requirements:

  • 2+ years’ experience in the influencer marketing space
  • Experienced in dealing/working with Talent (either digital or traditional), Talent management teams (agents, managers and publicists) including having relationships with large and smaller talent agencies and management firms in the industry.
  • Branded and Sales Integration experience required.
  • Experience with and knowledge of short-form video platforms such as YouTube, Facebook, Instagram, TikTok and Snapchat.
  • Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics).
  • Basic knowledge of word processing, spreadsheet, and presentation software.
  • Demonstrated analytical and problem-solving skills.
  • Strong interpersonal, verbal, and written communication skills.

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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