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Manager, Licensing-Marvel Softlines (Project Hire 7 months)

Apply NowApply Later Job ID 819841BR Location Glendale, California, United States; Lake Buena Vista, Florida, United States Business Parks, Experiences and Products Date posted Jul. 06, 2021

Job Summary:

The Licensing Manager will be responsible for managing Marvel accessories, footwear, and stationery and the corresponding licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives.


Finance and Business Planning:
  • Accountable for developing, proposing, overseeing, and implementing the business strategy for select Core Softline categories
  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting
  • Participate and contribute to the strategic planning process. Develop strategies and business plans by retailer, brand and property
  • Strategize, identify and develop new business opportunities. Manage the process from concept to pitch, to licensee on-boarding, contract negotiation and contract signature
Category Management:
  • Manage licensees for Accessories, Footwear, and Stationery categories, which includes contract negotiation, resolving issues, and promotional/advertising initiatives
  • Research & understand competitive landscape. Analyze and understand market trends, consumer and retailer and industry needs
  • Analyze account business performance and develop/drive growth objectives that are aligned with DCP initiatives
  • Develop and implement product strategies, merchandising and marketing plans to ensure sales are maximized and marketing objectives are met
  • Set-up and lead licensee business reviews
  • Negotiate financial deal points and other material terms on new deals and renewals
  • Perform all functions of “Contract Owner” for a selection of licensees
  • Liaises with international team on product strategy for global contracts
Product Development:
  • Partner with product development to innovate & bring to market compelling new product for categories managed
  • Set product strategy and align with Product Development team to ensure timely approval of products which may include: lead meetings; coordinate programs across all categories; public relations and advertising coordination
  • With Sales team, define and plan product development for retailer exclusive products
  • Ensure licensee product lines reflect Marvel’s quality and brand/property objectives
Brand and Content Management:
  • In conjunction with/support of the Franchise team:
    • Provide any licensee/product information in support of marketing and brand presentations and sales meetings
    • Help define and integrate licensees within wider brand and marketing plans
  • Strategically outline and develop licensees product information in support of marketing and brand presentations and sales meetings
Retail, Sales and Marketing
  • Support internal initiatives generated by Marketing and Sales Teams
  • In conjunction with Franchise partners, communicate new product initiatives and strategies to the internal retail teams
  • Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation
  • Work closely with licensees, retail and creative teams to ensure product lines are strategically thought out and meet retailer needs by distribution channel while maintaining Marvel’s quality and character integrity standards

Basic Qualifications:

  • Bachelor's degree + 5-7 yrs. directly related experience or Masters + 2-3 yrs. experience
  • Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
  • Accessory and Footwear experience ideal
  • Knowledge and passion for the Marvel brand
  • Strong relationship building skills, flexible and adaptable; able to collaborate, influence and persuade at all levels of an organization, both internal and external
  • Strong analytical and strategic thinking skills
  • Excellent communication & presentation skills

  • Team Player with “can-do” attitude
  • Strong leadership skills
  • Multi-task oriented

  • Self-starter, able to work with minimal supervision
  • Able to function in a fast-paced environment
  • Comprehensive knowledge of licensees' production and creative capabilities/limitations

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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