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Manager, Marketing

Apply NowApply Later Job ID 772021BR Location Glendale, California, United States Business Parks, Experiences and Products Date posted Jan. 26, 2021

Job Summary:

The Manager, Marketing leads brand and product marketing strategy/activity across assigned licensed titles within the Disney Games and Interactive Experiences global portfolio by partnering with licensees to achieve outstanding campaigns.

The Manager, Marketing owns a portfolio of products within the Games and Interactive Experiences business and helps each licensee create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.

The Manager, Marketing plays an important role within the global Disney Games and Interactive Experiences business with responsibility/oversight for a line of business and is a strategic/creative marketer, great storyteller and an outstanding collaborator. You will report to the Director, Marketing.

Responsibilities:

You Will:

  • Manage a portfolio of titles within the global Disney Games and Interactive Experiences and ensure the successful launch and live operations of these titles in partnership with licensees
  • Be the lead with licensees in reviewing all marketing materials, providing guidance on strategic planning, delivering insightful guidance/feedback, sharing and delivering key information, and managing/approving marketing plans, creative assets, and marketing activations
  • Provide category expertise with licensees and guide them across all facets of brand management, product marketing, user acquisition, and social/community activities (inclusive of market research, consumer insights, product positioning, messaging, creative, promotions, distribution) to improve products and campaigns
  • Be a brand steward for TWDC brands, especially in providing guidance/feedback to licensees to deliver on brand marketing and creative executions that are both innovative and differentiated, while remaining true to the product
  • Cultivate relationships with partners to facilitate communication
  • Use consumer insights to identify market opportunities that help inform product decisions and that help shape player personas/target audiences, positioning, and go-to-market plans with licensees
  • Maintain knowledge of industry trends, competitive market and business opportunities
  • Analyze performance of marketing campaigns with licensees to identify areas of optimization and make actionable recommendations
  • Implement industry best practices with licensees and aim to uphold benchmarks across all marketing campaigns
  • Partner with our teams (Production, PR, Franchise, Legal and more) to use their expertise throughout all stages of product development and to ensure alignment and agreement for a successful launch and/or continued live operations
  • Create and deliver on performance-driven Disney Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits
  • Be the internal brand champion for licensees to help garner support for plans across TWDC
  • Work with regional teams to implement global strategy through meaningful local campaigns
  • Present marketing updates to Executives and broader Games and Franchise Teams
  • Create marketing pitch decks, presentation materials, internal plans, and post-mortems
  • Lead and mentor direct report(s) to achieve professional and personal developmental goals

Basic Qualifications:

You Have:

  • 5+ years of experience in Marketing, combined with 2+ years of working in Online/Media Entertainment (preferably within the gaming industry); experience managing direct report(s)
  • Passion for the entertainment industry with a focus on interactive and gaming
  • Experience in brand management, product marketing, user acquisition, and social/community marketing strategies/campaigns
  • Experience in translating qualitative/quantitative data into insights that tell a story
  • Experience inspiring direct report(s) to learn/grow
  • Working knowledge of 3rd party tools used to source market data and competitive insights

Required Education

  • Bachelor's degree or equivalent experience

Additional Information:

Our Benefits:
Disney offers a competitive rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at: https://jobs.disneycareers.com/benefits.
About Us:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Online, which is part of a business segment we call Parks, Experiences and Products.

Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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