Marketing Mgr-Strategy & OperationsApply NowApply Later Job ID 797743BR Location Glendale, California, United States Business Parks, Experiences and Products Date posted Jun. 03, 2021
The Marketing Manager – Strategy & Operations will play an important role within the global Games & Interactive Experiences business with responsibility and oversight for strategically aligning our marketing organization around key priorities and initiatives and building systemic solutions that enable our team to deliver growth at scale.
You will lead portfolio-wide marketing strategy and operations for the marketing team and deliver holistic strategies, insights, and processes to help achieve defined brand and product marketing goals for the greater portfolio.
You are a strategic and creative marketer with the ability to blend qualitative and quantitative aspects of marketing to craft a compelling story and a love of logistics. You will report to the Director, Marketing.
Responsibilities:•Create and manage strategic and impactful portfolio-wide marketing campaigns that deliver against defined business goals while supporting company priorities/franchise initiatives
•Develop and facilitate the distribution of one-sheets and plans for communicating portfolio marketing campaigns to both internal and external stakeholders
•Craft and oversee strategic brand initiatives to develop the Disney Games brand and build awareness and engagement for the greater portfolio
•Lead the analysis and implementation of best practices portfolio-wide for optimized efficiency/productivity (in partnership with all marketing team leads) to build a marketing COE
•Partner with Consumer Insights to conduct games specific research and studies
•Identify, define, and improve areas of marketing operations in partnership with Licensees, Production, Finance, Synergy, Franchise, and International Teams to facilitate growth at scale
•Liaise between the centralized global marketing team and regional marketing teams to collaborate on key learnings/best practices to deliver cohesive and profitable campaigns
•Support senior marketing leadership in driving strategic marketing initiatives based upon identified growth opportunities and market challenges
Basic Qualifications:•5+ years of experience in Marketing, combined with 2+ years of working in Online/Media Entertainment (preferably within the interactive entertainment and/or consumer electronics industries and on a variety of business models)
•Passion for the entertainment industry with a focus on interactive entertainment and/or consumer electronics
•Experience in brand management, product marketing, user acquisition, and social/community marketing strategies/campaigns
•Experience in translating qualitative/quantitative data into insights that tell a story
•Working knowledge of 3rd party tools used to source market data and competitive insights
Bachelor's degree or equivalent experience
About Parks, Experiences and Products:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Online, which is part of a business segment we call Parks, Experiences and Products.
Disney Online is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.