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PR/Communications Internship- DPCI, Summer 2017

Job ID 424059BR Location Glendale, California, United States Job Posting Company Disney Consumer Products, Disney Interactive Job Posting Area Disney Consumer Products, Disney Interactive Date posted 02/11/2017
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

This is a hands-on opportunity to work closely with the DCPI Franchise and Retail Communications team. The Undergraduate Intern will support a broad range of licensing and retail PR campaigns including product launches, press events, corporate initiatives, and seasonal campaigns

The Disney Professional Internships program offers a unique opportunity to explore the world of Disney Consumer Products and Interactive Media (DCPI) in a seasonal, paid assignment with meaningful and productive projects that allow you to build your resume. You will be provided with challenging projects, performance feedback, valuable networking opportunities, and many educational and social opportunities. This position will start in June and last through August.


Responsibilities

  • drafting basic public relations materials including pitch letters, media alerts, fact sheets, client meeting summaries, status reports, program recaps and other materials as directed.
  • Attending and participating in client meetings, presentations, and brainstorming sessions.
  • Creating and maintaining media lists, editorial calendars, media clip summaries, coverage grids and other databases.
  • Conducting research to support media pitches and key initiatives.
  • Assisting with updates to the online press site, facilitating product sample requests, and other administrative duties as assigned.

Basic Qualifications

  • Strong communication and writing skills
  • Excellent computer literacy, Internet and social media savvy with experience using Cision, Critical Mention, Microsoft Office suite, etc.
  • Prior communications work experience is strongly preferred
  • Knowledge of PR, corporate communications and media relations through coursework and/or other internships

Preferred Qualifications

PR agency experience is preferred, but not required.

Required Education

Enrolled in an accredited college or university and taking at least one class, or be a recent graduate of an accredited college or university within the last six (6) months, or be currently participating in the Disney College Program, Disney Culinary Program or Disney Professional Internship Program.

Preferred Education

Currently pursuing a Bachelor’s degree or higher in journalism, English, communications, marketing or public relations.

Additional Information

From toys, apps and apparel to books and games, Disney Consumer Products and Interactive Media brings our company’s stories and characters to life through innovative and engaging physical products and digital experiences, inspiring the imaginations of the young and young at heart.

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