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Senior Manager Global Hardlines Toys Licensing

Apply Now Apply Later Job ID 10082657 Location Glendale, California, United States Business Consumer Products Games & Publishing Date posted Apr. 09, 2024

Job Summary:

Be Part of the Story as the Senior Manager Global Hardlines Toys Licensing at The Walt Disney Company! We are responsible for the global commercialization and financial health of a key Hardlines product category. This position will lead and drive core toy categories in the Girls and Preschool space across key global licensees. Lead the development of global strategies, with partners and collaborators on the execution of those strategies.

This is a Full Time role.

This role reports to the Vice President of Global Hardlines Commercialization.

What You Will Do:

  • Define category and brand strategy by reviewing market share and data analytics to develop strategies and business plans by consumer demo, brand and property for core toys

  • Accountable for management of all licensees within the product categories, which includes contract negotiation, business and product planning, and marketing alignment, and manage day to day relationship with licensees

  • Responsible to interact with regions to help drive financial success and market share growth: drive regular communication and information flow, incorporate feedback for product development, marketing plans and contract negotiation

  • Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics

  • Responsible for cost assessment, recommendation and control of research dedicated to managed category

  • Identify growth opportunities by category, franchise and distribution and select, pitch and implement new deals to fill gaps

  • Negotiate financial deal points and other material terms on new deals and renewals with the support from VP

  • Set-up and lead licensee business reviews, as well as internal and external line reviews

  • Fiscal responsibility for assigned categories and business segments (setting annual AOP targets, obtaining and reviewing quarterly forecasts)

  • Build and present category forecast and budget

  • Responsible for category input within the 5 years strategic plan

  • Collaborate with product development and cross functional teams to build licensee line plans; ensuring appropriate sku count and price points, improving the commercial opportunities

  • Lead category and brand direction of creative roll-out for appropriate licensees

  • With Regional and Sales teams input, partner with Product Development to define and plan retailer exclusives

  • Partner with regional teams and sales in assortment / planning / pitches where relevant

  • In conjunction with the Brand teams, provide any licensee /product information in support of marketing and brand presentations and sales meetings and help define and integrate licensees within wider brand and marketing plans

  • Partner with Marketing to build and implement marketing and product launch plans with key partners

  • Build solid relationships with other DCP teams and business units to share and exchange standard processes

Required Qualifications & Skills

  • Bachelor's degree or equivalent

  • 7+ yrs. of directly related experience

  • 5+ years of experience in the toy industry working in Hardlines licensing roles for major entertainment licensors or major global toy companies, required

  • Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment

  • Data/insights driven individual with strong financial savvy and a well-developed understanding of market research, data analysis and data storytelling

  • Firsthand experience with marketing/product development and developing/executing brand plans

  • Comprehensive knowledge of licensees' production and creative capabilities/limitations

  • Strong leader with exceptional communication, presentation, and influencing skills

  • Flexible/adaptable, able to collaborate, influence and persuade at all levels of an organization

  • Self-starter, motivated, proactive, dependable, flexible and able to work in a fast-paced environment

  • Open and effective communicator able to develop respect and build partnerships with both internal and external partners

  • Solution oriented teammate with a curiosity for problem solving

  • Comfortable working through a highly matrix structure to deliver business objectives

  • Passion for the Walt Disney Company and its portfolio of world class brands

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.


The hiring range for this position in Glendale, CA is $123,000 to $165,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Consumer Products Games & Publishing:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business we call Consumer Products Games & Publishing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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