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Strategic Analytics Manager

Apply Now Apply Later Job ID 691465BR Location Glendale, California, United States Business Parks, Experiences and Products Date posted Jul. 26, 2019

Job Summary:

Consumer Insight, Measurement & Analytics (CIMA) is part of the Global Marketing & Sales organization within Disney Parks, Experiences & Products (DPEP). CIMA influences data-driven and consumer-centric decision making with integrated, objective, and actionable insights.

Within CIMA, the Strategic Analytics team is seeking a Strategic Analytics Manager to support Consumer Products (CP), the division of DPEP that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games.

The Strategic Analytics Manager will support internal stakeholders by providing actionable insights for key business initiatives across the Consumer Products landscape, including shopDisney.com, The Disney Store, Licensing, Product, Retail, and Publishing.

The position reports to the Senior Manager, Strategic Analytics and will be based in Glendale, CA.

Responsibilities:

  • Interact with internal stakeholders to identify critical questions that need to be answered in order to establish effective KPIs and develop measurement plans that lead to actionable insights
  • Leverage a variety of different internal and external data sources (including digital, marketing, customer, and product data) to conduct analysis and draw insights that support strategic decision making
  • Design effective and impactful reports and visualizations that show business performance
  • Create presentations to highlight recommendations and tell the story
  • Conduct data analysis to uncover patterns and identify trends and opportunities related to retail behavior (ecommerce and bricks & mortar)
  • Develop methods to measure and report on content, audience, and message effectiveness
  • Support optimization of content, audiences, campaigns, user acquisition, and retention through testing and prescriptive analytics
  • Support personalization efforts including audience selection and segmentation, then measure effectiveness of these efforts
  • Assist in the development of analytic tools, KPIs, dashboards, and systems to help build out the BI platform
  • Automate reporting workstreams and ensure accuracy of all data by creating automated quality checks on both the data and final deliverable
  • Partner with internal stakeholders to identify new opportunities to leverage data within marketing and product to enable decision making
  • Learn new data sets to develop an expertise in those data sets

Basic Qualifications:

  • Bachelor’s Degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field
  • 5+ years of analytics/marketing analytics experience
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Excellent understanding of media fundamentals and industry knowledge, including media metrics and quantitative business measures
  • Strong understanding of measurement and attribution
  • Proficiency with data access tools (e.g. SQL) and data exploration and data visualization tools (e.g. Tableau, Looker, Microstrategy)
  • Ability to translate business asks into analytics projects and deliverables
  • Ability to think strategically, analyze, and interpret market and consumer information
  • Ability to simplify highly complex analyses and output into terms that are easily accessible and impactful in both written and verbal formats
  • Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations
  • Strong communication skills
  • Strong attention to detail
  • Passion for analytics and data, intellectually curious, analytically rigorous, hard-working, good work ethic and an on-point business intuition

Preferred Qualifications:

  • 7+ years of analytics/marketing analytics experience
  • Experience in consumer products, retail, publishing, or digital products strongly preferred
  • Experience with retailer loyalty programs a plus
  • Proficiency in Python, Hive, SAS, and/or R programming languages
  • Prior experience with marketing/advertising technologies (e.g., Data Management Platforms, Multi-touch Attribution, Demand Side Platforms, Programmatic Buying, etc.)
  • Familiarity with digital ad effectiveness research
  • Prior knowledge of internal Disney data and databases

Required Education

Bachelor’s degree with preferred concentration in Business, Marketing, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

Preferred Education

MBA or Master's Degree in an analytic field

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products and Interactive Media, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products and Interactive Media, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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