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Director of Product- Direct Monetization

Apply NowApply Later Job ID 81c43b1f-d8b1-4396-a9e5-08337de9b42d Location Gurgaon, India / Bengaluru, India / Mumbai, India / Hyderabad, India Business Disney+ Hotstar Date posted Jun. 30, 2022

Job Summary:

About Disney+ Hotstar

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favorite content, migrating audiences at scale from television to a device of their choice. Our mission and purpose at Disney+ Hotstar is to make entertainment accessible and delightful to all our people, through seamless and intuitive technology and delivering an experience that expands interests and enables deeper connections. Our ultimate goal is to establish Disney+ Hotstar as a daily habit at scale, catering to all consumer segments.

About the Team

As we continue the acceleration of Disney+ Hotstar, we are looking for a product leader that enjoys working in a dynamic, fast-paced environment and can meet opportunities and challenges head-on.

As a leader in our Product organization, you will be instrumental in driving growth and success of Disney+ Hotstar’s business in India as well as powering our international expansion over the next two years. In this highly impactful role, you'll be directly managing a team of product managers, while providing leadership to a cross-functional team of engineers, designers, data scientists, and other specialists. You will be leading product roadmap of D2C Acquisition & Subscriptions.

- Set product strategy and vision for the squad
- Define product excellence roadmap
- Build, lead and develop a world class product organization

In this role, you will: 

Focus on widening the renewals and upsell opportunities and work on ideas to enable more transactions on the platform (TVOD, e-commerce) while creating a strong group to focus on partner experience. Given the global footprint and that this team is the spearhead one of the growth initiatives (subscriptions) presently, the need is to put in place systems that enable the team to find efficient ways to unblock stakeholders and define and deliver new experiences and capabilities that empowers customers with self service.

Product Strategy & Vision

  • Lead Subscription: Will lead the D2C Acquisition charter from the front. Will own and be responsible for driving short- and long-term initiatives to supercharge the already well-oiled machinery around Subscription.
  • Product Innovation: 
  • Drive tech initiatives in Subscriptions and PaymentsDrive higher multiples of Subscriptions and improve Renewals manifold
  • Improve Payment Success Rates and usher in new payment methods and payment integrations
  • Lead the charter for Propositions, Discovery, & Fraud Control to attract, onboard, and retain users
  • Customer Obsession and User Experience: Never loses sight of the customer, their watching experience and their watch time while driving the D2C Acquisition goals.
  • Be consumer obsessed: Understand consumer trends, behaviours to improve/ pivot our product strategy and offerings; not follow but create new trends to deliver differentiated experiences.
  • Own the payments and subscription management services products.
  • Drive scalability and reliability improvements to an international payments system that is processing hundreds of millions a year and growing fast.
  • Experiment and implement optimisations to both recurring billing patterns and consumer facing payments.
  • Understand and enhance complete Payment value chain by reducing friction and adding digital features to deliver a superior customer experience.
  • Recognize and adopt best practices for building a scalable fraud intelligence platform in the payment and subscription lifecycle.
  • Analyze data to identify fraud trends and proactively take action to improve efficiency and reduce time to identify new fraud techniques, tactics, and procedures.
  • Partner with Product Strategy and Go-to-Market teams to define and execute product launch plans, including product packaging and pricing.
  • Work with the data engineering team to collect the right data signals & organize it in an efficient way.
  • Work with the machine learning team based out of our Beijing office to build the right recommendation systems that help us maximize revenue and constantly iterate.
  • Ensure world class and modern technology, architecture, governance, and operations
  • Driving the ‘working backwards’ approach to build innovative, customer focused end-to-end product solutions
  • Incorporate the existing development backlog and make priorities as determined by the business, consumer, and market needs.

Team management & people leadership

  • Lead and facilitate the Product Managers, Engineers, and Designers in their definition of product requirements.
  • Participate in the team definition, hiring, retention and growth, and evangelize and inspire the team to execute and deliver high quality products with speed
  • Provide leadership, mentorship, and product management best practices to a dynamic team of Product Managers
  • Collaborate with sales, technology, content, marketing, and other key teams to evangelize and influence product roadmap

Product culture and capabilities

  • Advocate product initiatives through the entire lifecycle from idea and planning to development, testing, and launch
  • Strengthen the product culture within the team. This will entail engendering a sense of purpose, driving ‘how’ and ‘why’ things are done in a particular way, and owning and ‘running with’ the product values to continuously improve products 
  • Think ahead of the end state vision and reverse engineer
  • Bring in culture of execution and communication excellence (translating into impeccable documentation, change management, communication symmetry and stakeholder engagement/ alignment
  • Build market leadership and world class team known in market for product management capabilities

What to bring

  • 10+ years of experience including 2 to 3 years of experience in product leadership roles in consumer tech space
  • Prior experience of working with, optimizing, and improving payment products
  • Prior experience in developing compelling products with a strong focus on users, and the ability to lead the design and definition of digital / mobile products, services, and features from a strategic, business-driven and a hands-on perspective
  • Exposure to breadth of technical experience developing or managing Embedded Systems, Platforms/APIs, User Interfaces, and lightweight software architecture.  He/she will possess the technical aptitude to work with a world class engineering team, and the business sense to leverage it to drive product goals and strategies.

Leadership attributes

  • Excellent strategic thinking and results orientation
  • Ability to navigate, influence and collaborate across the organization with excellent relationship building skills
  • Ability to thrive in an ambiguous and fast-paced environment with limited direction, balance competing priorities, and manage several time-sensitive projects at once.
  • Exposure to P&L and other diverse experiences will be an added advantage
Our Values
- We are customer obsessed
- We are audacious in vision and action
- We encourage honesty and open dialogue
- We respect everyone and every point of view
- We make objective and data-driven decisions
- We believe trust and accountability go hand-in-hand
- We invest in each other's growth
- We bring our A-game and nothing else
- We take charge and get it done

The Perks
- The glory. Almost too much responsibility. 
- No dress code. Unlimited leave.
- A fun-life balance. 
- A ticket on our rocket ship to the moon. 

Who we are as an employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Who we are as a company 
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. 

To learn more about our team, check out the following blogs :  

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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