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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager - Marketing

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012880 Location Haryana, India Business National Geographic Date posted Jan. 13, 2022

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

KEY RESPONSIBILITIES

Ownership of the complete journey of the Brand through:

  • Product Understanding and Development
  • Brand Strategy & Definition
  • Consumer Insight & Understanding
  • Conceptualising Mother communication framework and space for overall Brand & specific shows
  • Work closely with the Creative Teams to drive the communication execution on the channel
  • Assist External Communications team to develop campaigns outside the channel
  • Responsible for driving market share (viewership) for the brand
  • Study trends, markets, specific TG's and shows on competition; Analyse channel performance closely
  • Responsible for supporting new concept creation and development of new ideas

Work Closely with:

Internal teams

  • Programming– To define the product/brand with the aim to build strong characters and boost channel ratings
  • Creative Services – to develop communication on, and for the brand
  • Communications (PR, Digital & Trade) – to amplify the central communication on various platforms
  • Ad Sales - Support effective monetization by collaborating with stakeholders

External teams

  • Creative Agency - to develop communication strategy

KNOWLEDGE AND SKILLS

  • Ability to partner with and manage external agencies
  • Needs to have a keen understanding of audience behaviour and show an ability to draw actionable insights from it
  • Experience in executing integrated marketing campaigns
  • Experience of tracking and measuring integrated marketing campaigns
  • Ability to write crisp and exciting briefs for creative partners
  • A background in brand development and execution 
  • A working understanding of digital media
  • Ability to work with multiple internal stakeholders
  • Understanding of Content and Consumer Groups
  • Excellent interpersonal and negotiation skills
  • Excellent Team management and people relationship skills
  • Experience with a creative agency is a plus

PERSONAL ATTRIBUTES REQUIRED

  • High energy with ability to enthuse others
  • Can roll up his/her sleeves as required
  • Passion for television

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic, which is part of a business segment we call National Geographic.

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