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Be Part of the Story

Manager - Channel Analytics - Hindi Movies 2 Cluster

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012669 Location Haryana, India Business Star Date posted Sep. 22, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

  • This position is responsible for providing data driven consultation to the sales team by analyzing genre, channel and client advertisement spends and deriving insights that will equip the sales team in maximizing revenue,  and also act as a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the Hindi Movies 2 Cluster channels to optimize channel inventory.

KEY RESPONSIBILITIES

Strategic / Policy related KRAs

  • Support National Channel Head in carving out a revenue generation strategy for the channel by providing data driven insights on the channel performance, market factors and industry ad-spend trends.  
  • Build a deep understanding of own network and business model coupled with an understanding of the industry and clients through BARC data, industry reports, trends, articles; so as to understand plans of our key clients and categories and support the sales team for proactive pitching.
  • Engage with sales teams to understand business trends, external business environment including competition understanding in order to provide more meaningful analysis and support to the teams
  • Develop annual budget of team as part of channel targets to be cascaded till the frontline level. Work on re-forecasted budgeting basis previous quarter performance and ensure this is cascaded further.
  • Devise ways of tracking and improving productivity for ensuring health of the business through periodic monitoring, tracking and reporting of sales productivity metrics (BARC, industry reports, client-side CRM)
  • Build in-depth understanding of Digital Media - key levers and metrics and leverage this and consult the sales team on bundled pitches
  • Deep dive into analytics across the mediums to help identify opportunities for selling hybrid deals (TV+Digital)

Operational / Process / Technology related KRAs

  • Identify and highlight opportunities to National Head and Cluster Heads basis data analytics
  • Monitor the channel for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to National Channel Sales head to achieve the sales target
  • Facilitate client and brand-wise spend monitoring on the channel and on corresponding competitive channels to evaluate competitive channel performance within and outside genre
  • Work on internal review reports and decks as required on a periodic basis to help create the narrative for the channel sales performance
  • Collaborate with and support sales teams in client-specific proposals, to use data driven insights for persuasively communicating offerings and unique value-proposition
  • Improvising on dashboards, reports, metrics with the objective of increasing revenue opportunities and workforce efficiencies

Financial Accountability / Commercial Impact

  • Generate and publish periodic channel performance and revenue reports proactively to aid the sales force in revenue achievement by highlighting gaps proactively
  • Support National Head in achieving numbers through regular reporting, providing data insights for reviews and sales funnels and monitoring sales processes
  • Maintain revenue reports and pipeline of the channel

People Management KRAs

  • Drive and motivate the team by undertaking reviews and driving processes
  • Develop talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring
  • Build a culture of cross-functional collaboration and driving team to productively work across functions (Sales, Cross-functional analytics, central analytics, PRS) and resolving escalations / conflict management where required.
  • Manage performance through continuous performance feedback, timely course-corrections and work with HR to launch performance plans as and when required

PERFORMANCE MEASURES

  • Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channel
  • Presentation of the review in the formats required by the National Head
  • Quantifiable inputs provided that were able to influence favorable decision making by clients and shaped the direction of the strategy
  • Business opportunities identified and highlighted on the basis of data analyses

 QUALIFICATION

  • Minimum Qualification: MBA
  • With at least with 7-10 years of post qualification experience.

KNOWLEDGE AND SKILLS

  • Strong business acumen with a deep understanding of product as well as market
  • Ability to analyze and interpret data to derive sharp and meaningful insights
  • Strong process orientation to lay down processes and drive adherence
  • Ability to collaborate with peers
  • Strong presentation skills to translate insights impactfully

PERSONAL ATTRIBUTES

  • Business Acumen
  • Analytical skills
  • Process orientation
  • Collaboration
  • Presentation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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