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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager-Programming Strategy

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10010783 Location Hyderabad, Telangana, India Business Star Date posted Jun. 11, 2020



Telugu is one of the most competitive markets in the country. The market has always seen a 4 way battle between the 4 top network – Star, Sun, ETV and Zee. In this dynamic market, strategy plays the biggest role. The programming strategy team drives the thinking for the business and empowers decision making with the correct analysis of the data (BARC ) and converts it into actionable insights. We are therefore looking for highly charged and self motivated people who love making a difference. The role will involve a fair amount of data analytics and insight mining ending with interpreting and presenting it to various business units like programming, marketing etc.

Reporting To :Head of Programming Strategy

Cluster : Star Maa : Telugu Network


  • Barc Data analytics
  • Business planning (short and medium term)
  • Brainstorm and identify creative growth strategies for the channel based on the scheduling and promotion
  • Assess issues and identify solutions to meet end objectives.
  • Proactively identify business opportunities & possible potential challenges and work towards mitigating it.
  • Work collaboratively with all stakeholders to successfully meet objectives


  • Since the role has direct influence on Business, the performance measures will be directly linked to channel performance – Viewership & Revenue.


  • 3-5 years of experience in strategy roles – possibly from a consulting background
    • Not particularly media background
  • Good Knowledge of Excel & Power-point.
  • Ability to deliver on strict timelines


  • Strong Analytical bent of mind
  • Excellent Communication & Presentation Skills
  • Strong Relationships Management skills
  • Understanding Market Research and Data Analytics techniques
  • Proactiveness
  • Highly result oriented
  • Well organized, Immaculate planner
  • Well informed & Well read, Business wherewithal
  • Self-motivated, Self-Driven, Smart

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited (Star Maa Division), which is part of a business segment we call Star.

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