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Key Account Manager- 1 year fixed term contract

Apply NowApply Later Job ID 926434BR Location Istanbul, Turkey Business Disney Licensing Date posted Apr. 21, 2022

Job Summary:

We have a 1 year fixed term contract opportunity to join our Consumer Products business in Turkey as a Key Account Manager working with on our successful partnerships at Retail.

We are looking for candidates with a strong track record in commercial account management, managing varied stakeholders in an international Retail environment.

Our selected candidate is likely to:

  • Demonstrate experience in Sales working with vast variety of key accounts in branded consumer product companies or retailers, preferably in an international environment

  • Have a proven deep knowledge of the Turkish retail environment and a strong business network

  • Have had exposure to and a general understanding of the FMCG, Toy and Fashion categories

Responsibilities:

  • Draft and implement Joint Business Planning across the Retail Matrix

  • Manage the relationship across the Retail matrix and develop strategy

  • Present the company plans to retailers and offer campaigns which will drive both sell-in and sell-through

  • Build and maintain excellent relationship with Modern Trade interlocutors and potential partners

  • Reflect franchise strategy in retail, aligned with retail occasions.

  • Collaborate with Retail Marketing Manager to leverage Disney presence in the market and offer best-in-class activations to secure retailer satisfaction.

  • Collaborate with Category team to grow number of products with defined retailers to increase Disney presence

  • Build and strengthen Disney Brand awareness through retail partnerships



Retail Excellence and In Store Management:

  • Create a comprehensive retail calendar and elevate Disney visibility at retail accordingly.

  • Coordinate the trade calendar and promotion updates in line with holistic marketing strategy.

  • Implement periodic and non-periodic occasional or franchise based trade/marketing promotions.

  • Analyze the post reports of trade campaigns organized at retail.


Product Penetration:

  • Organize periodic sales planning sessions with licensee management teams and/or sales teams.

  • Have meetings based on retail occasions with buyers and offering national and customized marketing & trade marketing offers to generate additional revenues.

  • Work closely with the Disney Category Managers to find white space opportunities at retail

Basic Qualifications:

  • Undergraduate or graduate with ideally a Business Management degree

  • Demonstrate experience in Sales working with vast variety of key accounts in branded consumer product companies or retailers, preferably in an international environment

  • Deep knowledge of Turkish retail environment and good network

  • Have general understanding of FMCG, Toys and Fashion categories

  • Demonstrable experience of successfully influencing a variety of stakeholders to gain ‘buy in’ both internally and externally

Preferred Qualifications:

  • Know how to build strong network in a multi-cultural environment
  • Must be comfortable with face-to-face negotiations with retailers, licensees and distributors
  • Excellent presentation skills on all levels of retail organizations
  • Excellent command of English (spoken and written)
  • Strong PC skills
  • Strong interpersonal and communication skills
  • Marketing and Retail Management skill sets are pre-requisite.


About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Medya, Eglence ve Ticaret Limited Sirketi, which is part of a business we call Disney Licensing.

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