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Brand Merchandising Manager

Apply NowApply Later Job ID 788451BR Location Kissimmee, Florida, United States; Glendale, California, United States Business Parks, Experiences and Products Date posted Apr. 30, 2021

Job Summary:

You will be the producer of the line for a brand, working with creative and product design to ensure highest quality, consumer focused, trend right product lines across all channels of distribution (licensing, flex business models, vertical and wholesale) that build brand equity and meet financial targets.

You will report directly to the Senior Manager, Brand Merchandising


  • Build the daily implementation of the brand product strategy for Category
  • Help develop a consumer-focused product strategy that is commercially viable and provide a worldwide look and feel for brand/ category
  • Consumerist: Consumer obsessed, always balancing the art and the science of merchandising to find opportunities, enhance brand and delight our consumer
  • Boldly monitor the global competitive landscape and consumer zeitgeist to capture opportunity
  • Champion products developed in collaboration with the design teams to maximize trends, anticipate consumer demand and promote product development in category
  • Consolidate the product needs from all regions and channels to develop one product brief to design ensuring needs of all businesses are met
  • Find commonality in consumer, customer and market trends to minimize duplication / cannibalization; identify areas to reduce complexity and increase productivity globally
  • Establish perspective on what's working and why, to improve product line
  • Partner with Studio, Global Creative, and Marketing teams to bring our content and IP to life and with a brand point of view across the globe
  • Partner with Product Design and Sourcing to bring seasonal products for vertical and wholesale business models that meet goals including sustainability goals
  • Partner with O&O Merchandising and 3rd Party Commercial teams around the world to grow execution against franchise and product strategies
  • Comprehensive knowledge about current trends and filter for brand relevance
  • Support the worldwide segmentation at right price/value from value to premium
  • Execute against opportunities to use products, co-brands and collaborations globally
  • Track development counts, adoption KPIs and COGs targets
  • Brand ambassador to show up as a compelling, dynamic, and knowledgeable in all stages of go to market process and partner interactions where product is discussed
  • Help build compelling stories to sell in and create solutions to promote brand vision and grow sales
  • Take place in conversation and activities with sourcing to cost the line, run financial scenarios
  • Participate in conversation with design to create a product line in all activities and milestone meetings
  • Work with commercialization partners
  • Manage direct report(s) (if applicable) with immediate feedback on performance and weekly touch bases to review deliverables, regular development
  • Champion our diversity and inclusion goals through right product and personal growth

Basic Qualifications:

  • 5+ years of progressive experience in Product Merchandising,
  • Experience building an omni-channel product line for a category or categories of business
  • Take advantage of market trends and consumer zeitgeist to maximize value creation throughout the trend cycle
  • Create, leverage and scale progress
  • Be a brand manager and maintain brand integrity
  • Knowledge of the omni-channel marketplace globally
  • Guide execution against a financial plan
  • Influence a diverse audience including experience working with external partners and business owners to bring product and assortments to the market

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Global Product Development and Creative, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Global Product Development and Creative, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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