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Senior Manager - Creative Communications (OAP), Asianet

Apply NowApply Later Job ID 10056756 Location Kochi, India / Ernākulam, India Business Disney Star Date posted Sep. 13, 2023

Job Summary:

About the Role:

The position will Lead the OAP Team. He/she will be responsible for the channel’s on-air promotion and packaging thereby ensuring increased reach/building traffic on new shows and furthering viewership loyalty on shows. Have to ideate /conceptualize/write/produce/direct/ edit out of box ideas for on-air promos for all the shows, events & movies across the channel offerings. This resource is planned to Manage people/ team and has accountability in respect of all shows (F & NF, Movies & Events) launches, sustenance, and high points.


Our competitive universe keeps getting expanded and keeps getting better at their games. The hunger to win is far more in action than ever before.

In these exciting times, a leader needs to stand tall and lead the way. The leader needs to re-emerge, re-invent, refresh & re-organize telling stories that resonate and hence need innovative talents. This role will be the most critical role that helps the business drive that change. 

Key Responsibilities:

  • Ideate / conceptualize/ visualize / write / produce / direct / edit the product out for on-air promotional contents (shows & Movies)  
  • Ensure that the promos have a fresh perspective and are ahead of competition at all times!
  • Infusing the local flavor and nuances of the Kerala culture into the promos, wherever necessary, making it compelling and relevant.
  • Maintain high creative and production standards in all campaigns & promos and in line with the channel’s philosophy and delivering on time & on budget.
  • Partner with the Content / PRS/ Marketing / Strategy teams in identifying and unlocking the best brief and the subsequent campaign thought from there.
  • Strategizing & coming up with novel and creative ideas for promos.
  • Keep the audience guessing and eagerly waiting for the episodes by innovatively creating multiple points of view around high points and develop them to eye catching & hooking promos.
  • Responsible to blend with the look and feel of the channel through brilliant packaging and suggesting creative graphical elements that combine with the programming and channel identity.
  • Actively partner with Marketing/Strategy teams to develop campaigns built on regional insights and connect with local audiences.
  • Create show-reels, AVs and flash ppts as and when required.
  • Nurture creativity in the team, coach & mentor the OAP and Edit teams.

Performance Measures:

  • Quality of creatives produced at par with network standards.
  • Ideation, visualization, shooting and direction quality of projects handled.
  • Campaign adaptability sticking to marketing plan per project.
  • Timeline adherence for assignments handled.
  • Contribution towards Channel and Business objectives
  • Effective Turnaround time
  • Favourable feedback from sub-ordinates & peers in mentorship, inspiration & collaboration


  • Postgraduate or Graduate with specialization in relevant areas.
  • 15 – 20 yrs experience in the field of creating TVCs/ promos / editing

Personal Attributes:

  • Nurture team and extract the best in innovation & creative ideas/execution
  • Excellent communication skills
  • Keenness to learn, willing to experiment and try new ideas
  • Strong problem solving and facilitation skills
  • Self-driven and sense of ownership
  • Openness to use internal & external feedback and data to create better outcomes
  • Ability to get the best out of external partners like PH consistently.
  • Ability to balance short-term goals with long-term objectives for the business
  • Seamless collaborator & shall have effective communication skills.

About Disney Star:

Star has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call Disney Star.

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