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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Sales Manager- Customer Analytics

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10009449 Location Kolkata, West Bengal, India Business Star Date posted Nov. 28, 2019



  • This is a individual contributor role in the Sales Strategy team for the East branch. This position is part of the sales strategy function for the entire network of channel for Star with a specific focus to support the Sales team in the branch.



Develop annual budget of all channels as part of branch targets. Reforecast the budget as required based on the performance and as per company's set goals

Monitor the channels in the cluster for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to achieve the sales target to the regional sales directors and branch head

Managing rewards and recognition activities within the branch

Create the narrative for the branch performance


Regular interaction/ visits with key clients and agencies to independently assess network opportunities

Working closely with brand solutions team

Strong existing relationships in media agencies and understanding of media planning and buying

Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities

Understanding buying behavior across different categories & key clients


Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.

Identify and highlight opportunities to region heads and branch head


Training sessions on understanding BARC/ TV data

Training sessions on category buying & client behaviors

Training sessions on genre/channel performance, market share understanding


Generating relevant reports proactively using BI and other tools like Elite Panel, TGI, made available for use


  • Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels in the branch
  • Presentation of the review in the formats required by the branch head
  • Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy
  • Identifying and highlighting opportunities to channel heads and region heads in the branch
  • Brand solutions targets


  • Minimum Qualification : MBA (Premier/ Tier 1 management institute) or equivalent
  • With at least 7-10 years of post-qualification experience
  • Background in media agency/ media planning; consulting


  • Strong Quantitative and analytical ability
  • BARC, , BI/BO tools


  • Excellent quantitative aptitude
  • Strong Interpersonal skills
  • Clarity of thought & ability to think things through
  • Excellent communication and presentation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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