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Senior Manager, Product Strategy & Integration (Franchise)

Apply NowApply Later Job ID 10068194 Location Lake Buena Vista, Florida, United States Business Walt Disney World Resort Date posted Nov. 16, 2023

Job Summary:

About the Role & Team:

Are you passionate about driving consumer-facing product strategies and experiences with direct impact on the Walt Disney World business? Are you a partner-focused leader with a passion for thinking strategically and creatively about infusing Disney franchises and stories into the Guest experience to deliver unparalleled long-term results?

At Walt Disney World, we build memories, and as Senior Manager, Product Strategy & Integration, you will be leading the development and execution of commercial product strategies and initiatives, through content integration, encouraging millions of Guests to experience our Parks and Resorts. You would lead the development of our site's long term franchise product plans and pivotal initiatives delivering business, Cast, and Guest growth goals, using business analytics, as well as consumer and industry insights and trends.

The ideal candidate is entrepreneurial, inquisitive, confident, self-directed, and comfortable working with and communicating to leaders at all levels in the organization.

If selected for this role, you will report to the Director- Walt Disney World Commercial Strategy-Franchise Management.

This is a Full-Time position.

What You Will Do:

It’s our mission to deliver commercial product strategies rooted in consumer and business analytics and insights, improving long-term profitability and Guest experience – with a future-forward mentality. Along with managing these product strategies, you will help cultivate an energizing culture of excellence, inspiration, and ownership!

Every single day is energizing as the Senior Manager, Product Strategy & Integration. On any given day you may:

  • Develop franchise strategies and integration opportunities for our products and experiences, given The Walt Disney Company priorities and content slate, as well as Site audience priorities.

  • Serve as the resident expert on Site audience/franchise product and experience needs and insights providing input into future Guest experience investments supporting Disney differentiation.

  • Orchestrate an organized and shared understanding of The Walt Disney Company franchise priorities and resulting Site Guest-facing content pipeline plans, by collaborating across the entire Commercial Strategy organization and key team members across the organization.

  • Develop new, incremental business opportunities related to company franchise and content integration across lines of business, by analyzing internal and external trends, performing comprehensive market assessments to evaluate competitive positioning

  • Host conceptualization sessions and recurring forums, working closely with cross-functional partners, and building a sophisticated and compelling case to gain support from senior leadership.

  • Flawlessly implement sophisticated initiative go-to-market / launch plans through successful project management, customer influence and planning.

  • Lead or participate in large cross-functional forums as a catalyst for change and champion for alignment contributing to short- and long-term initiatives supporting planned Site growth.

  • Lead a dynamic and forward-thinking team responsible for driving franchise Product innovation and prioritizing multifaceted, often cross-property activations with various key partners including Live Entertainment, Food & Beverage, and Merchandise. This team is often a primary liaison between Walt Disney World and The Walt Disney Company content usage/timelines and prioritization.

Required Qualifications & Skills:

  • At least eight plus years of proven experience in business development, brand management, finance, marketing, innovation, strategy, or franchise management

  • At least five plus years in a leadership role with direct reports and managing projects with teams

  • A creative, entrepreneurial spirit with business development and product strategy experience

  • Proven financial and analytical competence with the ability to lead sophisticated work within a matrix organization producing long-term strategies and delivering profitable initiatives

  • Experience developing cohesive, succinct and actionable strategies using disparate and sophisticated consumer-led insights from cross-functional sources

  • High emotional intelligence with a shown ability to build positive relationships and deliver results across various teams

  • A gift for translating sophisticated problems into elegant solutions, articulating compelling stories

  • Ability to deliver presentations with poise, confidence and authentic style to senior executive leaders

  • Proven track record managing a large volume of complex work, effectively and efficiently, prioritizing continually to ensure business results are achieved

  • Have an eye for business working with Profit & Loss, annual operating plans, and interpreting & communicating data

Preferred Qualifications:

  • Deep expertise in consumer products, theme parks, and/or resorts industries

  • Proven leadership capabilities within a matrix organization, especially with the ability to large teams and integrated partners

  • An entrepreneurial spirit and ability to drive effective risk-taking and big innovative thinking


Bachelor's Degree in Finance, Economics, Business, Industrial Engineering, Marketing or other quantitative field or equivalent

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at



About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Destinations, LLC, which is part of a business we call Walt Disney World Resort.

Disney Destinations, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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