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Analyst, Research (In Park Measurement)

Apply NowApply Later Job ID 10037655 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jan. 09, 2023

Job Summary:

Execute guest behavioral and perceptual measurements to provide decision support to company-wide reporting processes in operations performance, customer service, marketing, forecasting, revenue management.

Job responsibilities

  • Execute in-park customer satisfaction survey measurements (both Continuous Park evaluation and other ad hoc/ event evaluation) and generate key performance indicators in Guest Satisfaction Measurement studies for company-wide usage to Business Performance Team and across departments. Assist in Cast Members related studies to provide deep dive understanding on Casts’ needs.
  • Prepare and communicate research results across departments with primary focus of in-park operations, food and beverage/merchandise, secondary focus on finance, revenue management and marketing.
  • Collaborate with frontline operations teams in park, food & beverage and merchandise departments to ensure information is collected systematically with minimal disturbance to customers.
  • Execute Sales & Trade measurements to track satisfaction of business customers and trade partners through key studies to help fine-tune sales operations strategy.
  • Conduct data analysis and draft actionable recommendations to operational or business problems based on in-park guest satisfaction studies.

Job requirements

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences.
  • At least 2 years of relevant experience in executing customized quantitative research projects. Balanced skills in qualitative research / focus group moderation a plus.
  • Solid knowledge in customized market research projects, with progressive experience gained from International Market Research environment. Ability to handle technically complex projects.
  • Experience in quantitative analysis, working knowledge in executing customer satisfaction studies.
  • Ability to translate technical findings into actionable recommendations based on user-friendly reports and presentations.
  • Must have demonstrated ability in report writing and/or business review presentations. 
  • Ability to work with multiple stakeholders and handle multiple work assignments with high standards.
  • Must be capable of working independently on programs and projects, but must have the maturity to seek guidance /approval & communicate appropriate
  • Good command of both spoken and written English and Chinese

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About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort brings unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture has inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.

Hong Kong Disneyland consists of the following seven themed areas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland and Toy Story Land. These areas feature themed attractions, entertainment and interactive experiences, restaurants, merchandise shops and refreshment stands. Additionally, there are daily parades and nighttime events. The Resort has three theme resort hotels: Hong Kong Disneyland Hotel, Disney Explorers Lodge and Disney’s Hollywood Hotel.

To date, Hong Kong Disneyland Resort has welcomed millions of Guests. Since 2006, Hong Kong Disneyland has ranked among the top five most popular places to visit in Hong Kong, according to the Hong Kong Tourism Board's annual Statistical Review.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

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