Associate Manager, Marketing (CRM, Mainland China experience)Apply NowApply Later Job ID 10062780 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Nov. 17, 2023
Manage and coordinate multi-channel CRM-campaigns (WeChat, emails, SMS, mobile app & social ad) to maximize commercial opportunities by partnering with internal Business Units, Market Strategy Team, Digital & Social Team, Magic Access Team, Consumer Database Team, e-commerce Team and external agencies. Solid experience in managing WeChat official account, corresponding CRM journeys, campaigns and database is a must.
Execute multi-channel CRM-campaigns by coordinating the campaign calendar, content, creatives, subject lines, dynamic content, landing pages, analytics, segment engagement, personalization and target audiences. Including browser/device testing and A/B testing of targeting & contents.
Implement tracking & reporting mechanisms to measure and improve campaign effectiveness. Support the CRM program & campaign optimization by reporting and measuring key metrics including WeChat official account follower volumes, campaign click through rate, open rate, conversion rate, unfollow rate, bounce rate, transactions and revenue (theme Park tickets, hotel stays and value added products).
Facilitate the WeChat CRM strategy formulation based on insights & findings.
Bachelor’s degree or equivalent Business, Management or Marketing
At least 5 years of relevant marketing experience in CRM & project management
Experiences in planning, delivering, and executing WeChat CRM, email, SMS, mobile app and social ad campaigns, including a good understanding of segmentation, personalization, dynamic contents developments and data privacy regulations in Asia-Pacific.
Experiences in tracking and reporting marketing campaigns, including providing insights and campaign optimizations/recommendations.
Excellent organization, interpersonal, copywriting and communication skills
Strong can-do mind-set & people skills
Hands-on experience in major social platforms including China WeChat, Instagram and Facebook and managing email & mobile app campaigns
Fluent written and spoken English, Chinese
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort brings unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture has inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.
Hong Kong Disneyland consists of the following seven themed areas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland and Toy Story Land. These areas feature themed attractions, entertainment and interactive experiences, restaurants, merchandise shops and refreshment stands. Additionally, there are daily parades and nighttime events. The Resort has three theme resort hotels: Hong Kong Disneyland Hotel, Disney Explorers Lodge and Disney’s Hollywood Hotel.
To date, Hong Kong Disneyland Resort has welcomed millions of Guests. Since 2006, Hong Kong Disneyland has ranked among the top five most popular places to visit in Hong Kong, according to the Hong Kong Tourism Board's annual Statistical Review.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.