Associate Manager, Publicity (Hong Kong & Travel Trade focus) at DISNEY Skip to main content

Associate Manager, Publicity (Hong Kong & Travel Trade focus)

Apply NowApply Later Job ID 10026442 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Oct. 11, 2022 Flex Type On-Site

- This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.

Job Summary:

This role is responsible for developing and executing strategic communications through 1) consumer Public Relations (PR) campaigns in Hong Kong; 2) PR campaigns for travel trade, Meetings, Incentives, Conferences and Events (MICE), wedding and youth programs in Asia. This role requires creativity, organizational and collaboration skills, as well as ability to manage priorities. As part of Communications & Public Affairs discipline, the Publicity team will deliver the desired articulation of Hong Kong Disneyland Resort’s (HKDL) brand, franchise and product stories targeting different stakeholders and manage reputation through PR strategies, and work with different lines of business to provide integrated communication solutions to serve HKDL’s business needs.


  • Develop PR strategies and drive execution to deliver business and publicity objectives

  • Interface with various lines of business as well as manage agency to ensure quality and timely PR deliverables

  • Support Publicity Manager in the implementation of PR and communication messaging and strategies for company’s cross functional / commercial drive projects

  • Coordinate PR events, campaigns and logistics support

  • Handle bilingual press materials preparation and editorial write ups (Chinese & English),

  • Manage media and influencers’ relationships, assist in handling media / influencers’ enquiries and manage database and reports

Basic Qualifications

  • University graduate, major in Communications, Journalism, Marketing or related discipline

  • At least 5-7 years working experience with PR agency or in house. With experience in Greater Bay Area would be an advantage

  • Familiar with traditional media and social media environment

  • Good knowledge on local influencers management and partnership

  • Proven record in managing events, developing story angles and messaging

  • Ability to manage multiple priorities and handle multiple projects at the same time

  • Strong project management and collaboration skills to interact with internal and external partners

  • Think strategically and provide creative solutions in execution or working level

  • Excellent presentation and communication skills, with good command of written and spoken English and Chinese (both Cantonese and Mandarin)

  • Candidate with less experience will consider as Specialist, Publicity


About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort brings unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture has inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.

Hong Kong Disneyland consists of the following seven themed areas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland and Toy Story Land. These areas feature themed attractions, entertainment and interactive experiences, restaurants, merchandise shops and refreshment stands. Additionally, there are daily parades and nighttime events. The Resort has three theme resort hotels: Hong Kong Disneyland Hotel, Disney Explorers Lodge and Disney’s Hollywood Hotel.

To date, Hong Kong Disneyland Resort has welcomed millions of Guests. Since 2006, Hong Kong Disneyland has ranked among the top five most popular places to visit in Hong Kong, according to the Hong Kong Tourism Board's annual Statistical Review.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.

Apply NowApply Later

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