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Business Development Manager, eCommerce

Apply NowApply Later Job ID 10033572 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jan. 09, 2023

Job Summary:

The eCommerce Sales Manager is responsible for implementing the Commercial Strategy (Product / Pricing / Promotions) for Fliggy platform in Mainland China in order to achieve annual business goals for Hong Kong Disneyland. The role includes developing and implementing Products and Online Promotions for Tickets, Hotels, F&B and Merchandise on Fliggy platform, optimizing media content and analyzing platform performance (traffic / conversion / revenue). And this role is also responsible for the Fliggy wholesaler: DingDang commercial plan implementation.

Job responsibilities:

  • Develop, implement and execute online promotions for Tickets, Hotels, Food & Beverage and Merchandise on Fliggy platform, working with Technology & Digital, Revenue Management & Analytics (RMA) and Marketing

  • Manage and optimize commercial media content. Participate in mobile / website related projects to facilitate testing and business implementation of new on line features and enhancements

  • Analyze and optimize Traffic / Conversion / Sales-data to maximize transaction value and propose new promotions and products to grow our Revenue. Manage daily, weekly and monthly sales reports and conduct business presentations with the aim of growing our Digital Direct Channels in Mainland China

  • Collaborate with internal and external parties to maximize the Guest Experience and increase sales on Fliggy Platform

  • Build and manage relationships with other Lines Of Business (e.g. Revenue Management, Marketing, Technology & Digital, Corporate Alliances) to ensure an efficient production flow

  • Manage and optimize a portfolio of Performance Marketing Channels (Affiliate Marketing, Metasearch) and Digital Partnerships (e.g. Hong Kong Tourism Board)

Job requirements:

  • Bachelor Degree holder in business or related discipline

  • At least 8 years of experience in eCommerce Retail environment and excellent understanding of eCommerce Trends and Best Practices

  • Strong commercial mindset and an excellent understanding of media Content Management, Product Configuration and Platform Marketing Processes

  • A clear understanding of online User Experience, Usability and data Analytics is also required

  • Excellent planning, organizational and time management skills with an ability to achieve deadlines

  • Good liaison skills for building internal and external partnerships and managing stakeholders

  • Proficiency in Microsoft Word, Excel and PowerPoint

  • Content Management System experience is a requirement

  • Experience of Adobe Analytics and Tableau (or similar tools) is an advantage

  • Proficiency in both written and spoken English and Chinese


About Hong Kong Disneyland Resort:

Hong Kong Disneyland Resort brings unforgettable, culturally distinctive Disney experiences for guests of all ages and nationalities. Hong Kong is home to the fifth Disney Resort in the world. The city's landscape and vibrant, diverse culture has inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort.

Hong Kong Disneyland consists of the following seven themed areas: Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland and Toy Story Land. These areas feature themed attractions, entertainment and interactive experiences, restaurants, merchandise shops and refreshment stands. Additionally, there are daily parades and nighttime events. The Resort has three theme resort hotels: Hong Kong Disneyland Hotel, Disney Explorers Lodge and Disney’s Hollywood Hotel.

To date, Hong Kong Disneyland Resort has welcomed millions of Guests. Since 2006, Hong Kong Disneyland has ranked among the top five most popular places to visit in Hong Kong, according to the Hong Kong Tourism Board's annual Statistical Review.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (China) Ltd. Guangzhou Branch, which is part of a business we call Hong Kong Disneyland Resort.

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