Commercial Planning ManagerApply NowApply Later Job ID 10069847 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Nov. 13, 2023
Overall Purpose of the Role
Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service will consist of long form and short form video built around five key content brands (Disney, Pixar, Marvel, Star Wars and National Geographic) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).
The Disney+ team is responsible for the launch and day to day operation of Disney+ across Europe and Africa, specifically focused on customer acquisition and retention, marketing, partnerships and synergy, content programming, research and analytics. Within that team, the newly-created Commercial Performance and Planning team is responsible for providing a consolidated view of ongoing E&A trading performance of Disney+, driving insights and decision-making to optimise sign-ups and subscriber growth, and overseeing the Disney+ annual and quarterly planning process. It works closely with the brand and performance marketing teams, the country teams (which have dedicated trading leads as key local counterparts), the E&A BD & strategy team, as well as Finance and Analytics teams across the region and DSS in NY.
We are looking for a forward-thinking, analytically minded Commercial Planning Manager to join our Disney+ Trading team. The purpose of the role is to ensure we have well-defined and socialised targets for sign-ups, marketing budgets, retention and other key DTC metrics, both for the long term and to guide the business on a quarterly, weekly and daily basis.
This is a pivotal role within the Disney+ EMEA business, which will work in collaboration across regional Disney+ functions, BD and Finance teams, as well as with local market teams and the US ad sales and Finance teams.
This position requires someone to work from our Hammersmith offices 4 days a week.
Areas of Responsibility
Key elements and required results of the role
Supporting on the development of D+ annual strategy and annual planning for Disney+ subscriber growth across acquisition and retention across multiple tiers and markets, leveraging market and competitor insights, learnings from D+ research, past performance, analysis on future trends
Supporting quarterly planning including quarterly targets, strategy, operational planning and ruthless prioritisation process, working closely with marketing and finance teams
Leading monthly / bi-monthly forecasting process for Disney+ subscriber growth across acquisition and retention, for retail and wholesale customers, in close partnership with Disney+ Finance teams
Work in close collaboration with US DTC Finance and commercial teams to align on latest EMEA plans, strategic initiatives, content targets, planning methodologies (e.g. LTV, ad tier engagement)
Model business cases and scenarios to support decision-making on pricing, go-to-market strategies, optimisation of monetisation
Conducting deep-dive analyses on drivers of performance for the past quarter
Supporting in preparation for EMEA & US commercial updates
Areas of Accountability
Commercial Planning Senior Manager
Experience and Professional Qualifications Required
Experience working in data-driven environments and driving decision-making through data
Experience in consulting or finance preferred
Ability to tailor comms to different audiences (e.g. country teams, global teams, execs)
Skills & competencies required
High numeracy and analytical ability & rigour, attention to detail
Ability to challenge high-level numbers and develop quick & accurate ‘back of the enveloppe’ scenarios
Clear and succinct communication skills
Skilled at prioritising and managing multiple project schedules and deadlines that run simultaneously
Demonstrated success in influencing cross-functional teams, stakeholders and leadership
High degree of integrity
Positive, people-oriented, and energetic attitude
Ability to work autonomously
About The Walt Disney Company (EMEA):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.