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E-Commerce Retail Marketing Manager, Consumer Products

Apply NowApply Later Job ID 979986BR Location London, United Kingdom Business Disney Licensing Date posted May 18, 2022

Job Summary:

The E-Commerce Retail Marketing Manager will be responsible for e-commerce performance marketing, digital marketing and general marketing for key UK retail accounts.
This hybrid role will be responsible for all e-commerce retail and performance executions including paid search, display and programmatic marketing as well as managing some traditional marketing (in-store, POS, windows, digital, events) with privileged accounts.
This role requires strong performance marketing, data analysis and digital marketing skills as well as the ability to execute marketing campaigns across more traditional marketing channels.



Responsibilities
  • Conceive, develop and execute performance-led e-commerce marketing initiatives, ensuring all activities are consumer-focused and optimised towards delivering long-term growth, connecting The Walt Disney Company (TWDC) merchandise through e-commerce channels with key consumer groups
  • Ensure franchise-specific marketing exceeds set KPIs at key content moments, as well as part of an all-year-round performance marketing approach
  • Oversee end-to-end UK e-commerce performance marketing tasks, with a specific focus on paid search, display and programmatic
  • Ensure wider digital marketing funnel advertising platforms are utilised where required, including social, affiliates, CRM, YouTube, Google, etc.
  • Drive UK e-commerce performance marketing evolution, transitioning towards a highly connected, performance and insight-led marketing approach with UK e-commerce retailers
  • Ensure all performance marketing and digital marketing undertaken is founded on data and insight, through post-campaign analysis, reporting and ongoing recommendations of future optimisations
  • Ensure best-in-class representation of relevant franchises online, including building and maintaining brand stores, in accordance with a clear and approved brand store strategy
  • Work to ensure a minimum product content standard
  • Agree on ROAS and KPI-driven marketing investment framework and reporting
  • Review and innovate the UK retail e-commerce performance marketing approach in line with the overall unified UK retail strategy, engaging teams and translating it into measurable objectives
  • Actively contribute at e-commerce expos or wider digital forums where relevant
  • Responsible for driving marketing specific retail execution (in-store POS, windows, digital, events, screenings, synergy opportunities) with select accounts, across all The Walt Disney Company (TWDC) franchises
  • Plan and execute long term and fiscal year strategies and be responsible for the marketing management of a series of UK key accounts/retailers
  • Implement the long term regional marketing strategy for the relevant category and accounts in conjunction with commercial, category and franchise marketing teams
  • Manage day-to-day marketing relationships with key accounts and provide commercial teams with support as and when needed across other growth accounts and tactical new business opportunities
  • As required, assign and manage external agencies to support the evolution and implementation of the marketing strategy
  • Where required, pitch, secure and effectively oversee marketing budgets, helping to effectively control allocated budget through secured AOP
  • Work with relevant teams to ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
  • Review key partner and Disney marketing investment practices, driving efficiencies
  • Liaise with Studio, Home Entertainment, Digital, Disney+ and other identified Disney business areas to improve UK marketing initiatives


Skills required
  • Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
  • Organisational and project management skills with the ability to work under pressure on multiple projects whilst maintaining high standards of professionalism
  • Commercial acumen and ability to contextualise digital initiatives in wider organisation strategies and business planning
  • Financial acumen – and ability to understand a P&L and quarterly forecasting process
  • Ability to collaborate across multiple internal and external partners
  • Computer literate including MS Word, Excel and PowerPoint
  • Excellent strategic approach to problem solving and innovation

About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business we call Disney Licensing.

The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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