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PR Manager (6 Month FTC)

Apply NowApply Later Job ID 771095BR Location London, England, United Kingdom Business Disney Licensing Date posted Dec. 18, 2020

Job Summary:

Drive publicity around CPGP licensing, stores and retail initiatives with press and media, managing day to day implementation of campaigns and press office activity. Help develop innovative PR campaigns and seasonal strategies to drive awareness of CPGP products at both third party, owned and operated retail.
Lead the development and delivery of creative communications campaigns for CPGP’s priority franchises in the UK and work in conjunction with the local franchise teams across EMEA. Partner with the broader marketing organisation to ensure PR driven campaigns are fully leveraged across the business and the region. Help elevate earned media appeal of retail campaigns and initiatives to maximise reach and consumer engagement. Lead media outreach in the UK and partner with local markets to execute other local media outreach across the region.
Build innovative programs to drive franchise goals and identify aspirational partners to extend reach and offset cost. Work within cross-functional teams to help create innovative go-to-market campaigns for new strategic initiatives for CPGP in EMEA. Build relationships with key licensee and retail partners and identify new ways of working to drive the business.
Work seamlessly with Senior Campaign Development and PR Manager to share expertise and deliver campaigns in a way that leverages complementary contacts and skillsets to reach different audiences. Build relationships across the business to maximise synergy opportunities around key campaigns across the region. Partner with the CPGP global teams to ensure EMEA-driven campaigns are shared internationally to further extend reach and that global campaigns are optimised locally.


Media Relations
 Maintain excellent contacts with the media and constantly seek out new opportunities to grow network
 Deliver publicity across a range of media from nationals to kids press to help drive retail sales
 Help oversee agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
 Help define media strategy around specific campaigns and initiatives to deliver the best possible results
 Create compelling media materials to help drive coverage across a range of publications and drive best practice in the team
 Ensure seasonal campaigns feed into the media agenda effectively and are integrated with overall marketing strategy

PR Events and Campaign Delivery
 Oversee the execution of campaigns to support CPGP licensing, publishing, games, stores and key franchises
 Present campaign plans to key stakeholders to ensure all activity is maximised across the business e.g. windowing PR assets with marketing
 Pre-empt potential problem areas and flag concerns to line managers and offer appropriate solutions in order to minimise risks
 Supervise the creation of assets and help to localise global assets
 Write and ensure the appropriate distribution of press releases, review and approve the work of more junior colleagues
 Maintain and manage effective campaign budgets
 Coordinate day to day activities of a number of third party agencies including PR, online and social media and challenge them to deliver the best results

 Provide strategic PR counsel to internal clients, commercial, franchise and marketing teams, as well as senior leadership
 Maintain excellent media relationships (both consumer and corporate) and liaise with senior journalists to deliver on message coverage and manage the media agenda as appropriate
 Keep up to date on PR industry and media landscape and be able to identify strategic PR and event opportunities
 Monitor brand landscape for potential issues and work closely with issues management team to develop crisis communication plans, draft statements etc.
 Share best practices across the TWDC PR community in EMEA and globally
 Lead meetings with franchise teams, as well as lead or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
 Support CPGP social media channels from a PR perspective, working closely with digital communications to ensure consistent messaging and engaging content is delivered
 Develop comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
 Build relationships with category, franchise and retail teams, and proactively share plans and results to maximise impact
 Develop relationships with and ensure the appropriate flow of information between relevant stakeholders in the business, including marketing, sales and retail
 Continue to build relationships with marketing franchise teams across the company to drive press coverage that grows the franchises and proactively seek out opportunities
 Maintain external awareness of the market by managing a broad range of external press contacts and by monitoring media for competitor activity and potential opportunities for the Disney organisation
 Represent the organisation with external industry bodies as required

Areas of Accountability
 Accountable to Senior Campaign Development and PR Manager and Communications Director
 Accountable for delivering against annually agreed performance commitments
 Accountable for developing strategic media engagement programmes around key campaigns to maximise business impact
 Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally
 Accountable for contributing to the success of the team
 Accountable for operating with an appropriate sense of urgency and engagement

Basic Qualifications:

 Degree level education in a related field or equivalent work experience within relevant industry
 Proven track record of developing creative campaigns across different media and an ability to generate ideas and PR opportunities
 Experience planning, executing and evaluating innovative marketing campaigns
 Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve joint goals
 A strong network of PR contacts and global contacts
 Deep media knowledge across a range of markets and an ability to apply this expertise to the production of media plans
 Proven track record of team management including coaching, mentoring and motivating

Skills Required
 Ability to create and execute high impact PR campaigns from conception to delivery
 Ability to manage relationships with external agencies, draft agency briefs and select preferred partners
 Good commercial awareness and budget management skills
 Ability to understand and work within the legal guidelines provided by the legal department
 Good understanding of the Disney brand, its reception and profile in different markets
 Unrivalled media relations skills with a hands-on approach to media outreach
 Social media savvy with strong creative sensibility and ability to conceptualise campaign ideas autonomously
 Skilled at crafting media pitches
 Persuasive with strong presentation skills and ability to pitch an idea and build consensus around campaigns
 Strong managerial and mentoring skills
 An ability to be agile in order to capitalise on the moment and identify new opportunities
 Resilient and nimble in an ever changing landscape
 Computer literate including MS Word, Excel, PowerPoint and Keynote
 Fluent English, essential; other European languages, beneficial
 Excellent strategic approach to problem solving and innovation
 Exceptional planning and organisation skills
 Cultural sensitivity and an understanding of local markets across EMEA

Training and Professional Development
 Operate with integrity, champion change and be a good ambassador for CPGP and the wider Walt Disney Company
 Operate as part of an effective team, demonstrating an awareness of others, offering support, sharing knowledge and best practises and contributing to the overall achievement of departmental commitments
 Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor led courses and on the job learning
 Proactively suggest ways to improve departmental performance and processes
 Build links with other TWDC functions to develop broader knowledge of the business
 Manage the training and development of all direct reports ensuring commitments are set, regularly reviewed and feedback given using the D Achieve philosophy
 Contribute to maintaining and enhancing the standard of training and development being given and encouraging participation so that everyone has the tools and resources to do their role effectively and efficiently

Additional Information:

 This role will require flexibility for travel
 To contribute to ad-hoc projects as the business requires
 Flexible hours may be required to meet business needs

About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Disney Licensing.

The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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