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PR Supervisor, Disney Consumer Products

Apply Now Apply Later Job ID 735937BR Location London, England, United Kingdom; Hammersmith, England, United Kingdom Business Disney Licensing Date posted Jan. 11, 2020

Job Summary:

An exciting time to join our Consumer Products PR team in a newly created position.

Reporting into our PR Managers, the PR Supervisor will be critical in managing all day to day press office activities to help generate coverage around our consumer product business and franchises including Star Wars, Frozen, Disney Princess, Marvel, Mickey & Friends and more.

With a passion for the media and a flair for publicity, the Supervisor will continually work to identify new opportunities to drive coverage, building their network of contacts across the media and influencer landscape.

The PR Supervisor will also play an integral role in both supporting and implementing exciting PR campaigns helping to drive awareness of Disney’s products at both third party and owned and operated retail.


  • Draft press materials including press releases, pitch letters, media alerts, fact sheets, executive talking points and route to internal stakeholders for approval

  • Manage master media list and update frequently with new contacts

  • Proactively develop relationships and engage with media contacts, providing background information and/or pitching product

  • Maintain list of Disney centric fans/social media influencers to seed product with as needed

  • Oversee the management of vendors, including mailing house and media database services

  • Track campaign results and develop comprehensive reports to communicate results for executive team and key stakeholders

  • Conduct regular meetings with key licensees and retailers to ensure alignment on upcoming projects

  • Participate in meetings, presentations and brainstorming sessions, cultivating creative ideas and developing strategic PR opportunities

  • Support on bigger PR campaigns for priority franchises

  • Track competitor coverage and flag any industry news or issues

Alongside PR Managers:

  • Help develop and manage strategic PR activities such as product launches, press events, trade shows, media tours, campaign planning, and blogger/social influencers programs

  • Pitch larger product round-up and trend stories to trade and consumer outlets

  • Partner closely with other key stakeholders and Disney consumer products teams to brainstorm program ideas, including global angles, content and buzz-worthy social media opportunities

  • Liaise with other Disney business units, for example Walt Disney Studios, Parks & Resorts or Disney Channels, to deliver on synergy PR opportunities

Basic Qualifications:

  • A proven track record of working in a busy press office
  • A finger on the pulse of the industry and media landscape and be able to identify strategic PR and event opportunities for our franchises
  • The ability to manage multiple projects across a variety of franchises/brands at a time; resourceful
  • Previous PR/communications experience either with agencies or in-house
  • Passionate about retail communications from fashion to toys and publishing
  • Knowledge of retail industry and ability to flag any major industry news

About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Disney Licensing.

The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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