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Regional Marketing Manager, General Entertainment

Apply Now Apply Later Job ID 715840BR Location London, England, United Kingdom; Hammersmith, England, United Kingdom Business Media Networks Date posted Nov. 05, 2019

Job Summary:

The Marketing Manager, Regional, will be one of a team of Marketing experts, working across the General Entertainment channels portfolio. The role will be responsible for supporting the development of Regional Marketing strategies and campaigns, working across, and guiding, markets throughout EMEA with the aim to build awareness and engagement, and drive to our key monetised platforms.

This individual will have a deep understanding of the target audience and will lead the development of regional connections and content plans across all General Entertainment platforms. This individual will be the brand expert and will help guide the local markets, as well as the creative teams and external agencies, in developing relevant Marketing content and media plans.

This role has regional responsibilities and will require strong leadership; building and maintaining relationships across markets and lines of business in order to achieve business objectives.

The Media Networks division are responsible for a diverse range of channel brands and content. By broadcasting into over 250M households across 105 countries globally, the Media Networks division brings our channel brands, shows and characters into people’s homes and lives each and every day.

The General Entertainment channels network (FOX, FOX Comedy, FOX Life, FOX Crime, FX) is responsible for over 500 hours of scripted drama each year and is the leading home for comedy and adult animation. The General Entertainment channels network supports the pay-TV ecosystem with disruptive and varied content (The Walking Dead, American Horror Story, The Orville, American Dad) and award-winning series and talent (Atlanta, American Crime Story).

Responsibilities:

Strategic Marketing
Understand attitudes & behaviours of key audiences, where to connect with them, and with what content
Develop effective and efficient regional media guidelines which define where and when to connect with our audiences
Devise effective and efficient integrated marketing campaign strategies and guidelines to support the launch of key programme releases across the region, in order to drive viewership across the monetised platforms
Undertake PCA’s with the local markets in order to evaluate and measure regional performance
Ensure all communications reflect the unique brand identity of the General Entertainment channels and build consistency for the brands/channels in look, feel and voice
Understand the competitive environment, applying insights to drive relevant brand strategies

Content and Media Plan Development and Agency Management
Leveraging insights and knowledge, develop content briefs with clear guidance and deliverables
Work with Marketing, Programming and Creative Services stakeholders to identify key priorities, content themes and digital trends, to influence creative production
Manage relationships with media and creative agencies as required
Work alongside the Media Planning team to ensure we are strategically driving to key content on our core platforms and then back to our key monetised platforms
Define content requirements to ensure appropriate content volumes, windowing and placement

Reporting and Analysis
Oversee the monitoring and reporting of Regional marketing campaigns; evaluating and measuring performance, providing insights, context and recommendations in order to help determine future planning and KPI setting

TWDC Lines of Business
Drive owned and earned media exposure by working cross lines of business
Act as a key point of contact between US, Regional and local teams to ensure visibility and sharing of campaigns to reduce duplication and deliver efficiencies
Act as brand guardian for all regional and local campaigns and liaison with the US as required

Leadership
Inspire and guide local market teams
Lead and manage direct reports as required

Basic Qualifications:

  • Proven Marketing experience at a Marketing Manager level, with a deep knowledge of digital media ecosystems
  • Ability to formulate, manage and deliver successful marketing campaigns
  • Previous agency management experience
  • Previous commercial experience and budget management
  • Strong people management skills

Preferred Qualifications:

  • Solid Strategic Marketing Capabilities and Implementation Skills
  • Solid Digital Marketing Capabilities and Implementation Skills [Desired]
  • Strong Presentation Skills
  • Negotiation skills
  • Strong Business Sense
  • Ability to Manage and Inspire team

About Media Networks:

The Media Networks segment includes cable and broadcast television networks, television production and distribution operations, publishing, domestic television stations, digital businesses and radio networks and stations.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Media Networks.

The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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