Senior Commercial Campaign Launch AnalystApply NowApply Later Job ID 10053442 Location London, United Kingdom Business The Walt Disney Company (EMEA) Date posted Nov. 15, 2023
Overall Purpose of the Role
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Disney+ is The Walt Disney Company’s new Direct to Consumer video entertainment service targeted to families. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices).
The Disney+ team is responsible for the roll out and ongoing performance and operations of Disney+ across EMEA, specifically focused on programming strategy, marketing, customer acquisition and retention, partnerships, research and analytics.
This important role is a key part of the Disney+ trading team, supporting the commercial success of large campaign launches across the region. Reporting to the Senior Manager of Campaign Launch, the Campaign Launch Supervisor will work closely with EMEA counterparts across DTC and Studios including marketing, programming, engagement and analytics teams, as well as local market teams.
Areas of Responsibility
The role is responsible for supporting the campaign quarterbacking process. This includes:
Creating templates, in collaboration with Analytics and key marketing and commercial stakeholders, to streamline and productionalise the headroom analysis, performance reporting post launch, and an action playbook to list levers to drive performance
Joining key milestone meetings to contribute to campaign strategic direction, performance measurement and mitigation plans ahead of launch
Consolidating reporting around and post launch across marketing, platform, research metrics; supporting the senior manager in creating a data-based clear narrative to align stakeholders on campaigns performance
Tracking implementation and delivery of the agreed plans
Feeding back into the content forecasting process, based on ‘on the ground’ experience of campaign implementation
Areas of Accountability
Content Marketing Director
Experience and Professional Qualifications Required
Prior experience in trading, media strategy and booking, or commercial analysis is a plus
Ability to tailor comms to different audiences (e.g. country teams, DSS, execs)
Experience in effective, data-based storytelling to inform and influence decision-making
Skills & competencies required
High numeracy and analytical ability & rigour – attention to detail
Strong presentation skills
Skilled at project management, prioritising and managing multiple campaign schedules and deadlines that run simultaneously
High degree of integrity
Diplomatic and tactful
Positive, people-oriented, and energetic attitude
About The Walt Disney Company (EMEA):
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.