Senior Manager, Partnerships Campaign ManagementApply NowApply Later Job ID 10038186 Location London, United Kingdom Business Disney Media & Entertainment Distribution Date posted Jan. 19, 2023
Summary of the Role
Plan and execute industry-leading partnership campaigns on a title-by-title basis across all studio brands to deliver best in class UK & EMEA promotions that align with the overarching Studio marketing strategy.
The role will be highly visible and operational requiring someone with excellent organisational and project management skills with an eye for detail whilst being creatively acute with the ability to translate the studio marketing strategy into a partners promotional campaign.
Please note this is a 6 month fixed term contract.
The Opportunity and Responsibilities
Responsible for leading the campaign development of all UK / Pan-Regional Studio partnerships– including creative briefing and development, internal stakeholder approvals (legal / brand) as well as management of the partner through the process.
Own and develop the EMEA partnership guidelines and protocols (in partnership with corporate brand / legal) for Studio Partnerships, across Brand / Media / Exhibitor promotions.
Lead and develop close collaboration / alignment with Studio Creative team to ensure all partnership campaigns align to movie specific creative strategy as well as work with wider Studio brand team members across digital, trade, publicity and marketing.
Manage approvals for EMEA local market deals though PAS system and advise local teams on creative routes and campaign mechanics
Work with the Global teams on campaign development and lead the expansion of US campaigns into EMEA markets as well as taking the lead on expanding regional deals into Global initiatives and continue to manage.
Seek out opportunities to unlock marketing value and drive efficiency and added value for Studios Marketing communications throughout the campaign development phase.
Synergy – lead the campaign development of Studio Synergy initiatives on key Studio titles that will drive incremental value and exposure for TWDS titles.
XLOB Studio alignment - lead campaign development / creative strategy on XLOB partnership alignment as delivered by commercial team.Collaborate with multiple teams and other lines of business to ensure these partnerships creatively align to the Studio strategy and further drive awareness and equity for TWDS releases.
Studio assets gatekeeper – be the lead gatekeeper in EMEA/UK for XLOB requests to use Studio assets. Assess the appropriateness / feasibility / approval routes for assets and content.
The Experience We Require From You:
Significant experience working in Film or Entertainment Brand Promotions sector.
Proven experience managing high-profile integrated promotional partnerships and campaigns, including briefing, planning, implementation and external stakeholder management.
Extensive understanding of brand partnerships sector
25 days annual leave
Private medical insurance & dental care
Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
Hybrid working is available
Excellent parental and guardian leave
Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About Disney Media & Entertainment Distribution:
Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call Disney Media & Entertainment Distribution.
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.