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Senior Marketing Manager (Maternity cover)

Apply NowApply Later Job ID 882980BR Location London, England, United Kingdom Business Disney Media & Entertainment Distribution Date posted Nov. 11, 2021

Job Summary:

The Senior Manager sits as part of the Digital In-Home Marketing team, and is responsible for supporting the VP of Marketing in developing and implementing marketing strategies for all EHV/TVOD (transactional) film releases across the Disney portfolio. This role works with a team to deliver consumer facing marketing campaigns in the UK and select European markets. This position requires a content marketing professional to develop news ways to ensure relevance and creative cut through in an evolving media landscape.
Working in partnership with the Account Management team, this position manages the marketing relationships with key global and local clients, providing clear communication and excellent levels of servicing to collaborate on key titles.
This role maintains strong relationships with key stakeholders across the UK, US and Europe, as well as external media and creative agencies.

Responsibilities:

Areas of Responsibility
  • Responsible for managing a team across the end-to-end marketing process from briefing media (UK, local and pan-regional) and creative (including on-platform artwork), to implementation
  • Develop innovative campaign creative and new initiatives to support commercial objectives of the Digital in Home (transactional) business
  • Support VP in developing marketing and PR strategies to leverage EHV releases, helping to shape media and creative comms
  • Share UK and regional marketing guidance, strategies and plans with commercial teams, European markets and US stakeholders
  • Lead the relationship with retained media agency, contributing to scope of work conversations, ensuring effective briefing process and post campaign analysis for UK and pan-regional activity
  • Provide marketing support for DMED local teams – Host regular sessions to share best practice, creative solutions guidance and communicate strategy updates
  • Oversee team members covering on platform asset servicing (new release and ad hoc) for all digital clients across EMEA
  • Ensure coordination and collaboration across the company when developing marketing plans – maintaining collaboration with media and creative agencies, Studios and D+
  • Work with Corporate Comms and PR teams to ensure alignment on any consumer facing comms and PR led initiatives
  • Work collaboratively with Finance and Account Management team to agree levels of marketing spend and priorities
  • Support overall working relationship with BASE on marketing initiatives, sharing performance and learnings with commercial team
  • Support VP with AOP planning process and budget management across regional and UK
  • Team management of 2 x Marketing Managers, 2 x Executives, 2 x coordinators and an intern
Builds Relationships
  • Resolves conflicts effectively
  • Interacts well with people who have different backgrounds and work styles
Communicates Effectively
  • Listens and asks questions to ensure understanding
  • Conveys relevant information in a candid and timely manner
Drives Results
  • Achieves high levels of customer satisfaction
  • Analyses problems effectively and takes action to resolve
  • Uses technology to facilitate better results
Inspires Creativity and Innovation
  • Proactively looks for new opportunities
  • Conceives creative ideas to solve problems or meet objectives
Champions Change
  • Supports new initiatives
    Demonstrates flexibility in response to changes
  • Remains productive despite uncertainty
Builds Teams
  • Supports productivity and morale of the team
Exhibits Professional Excellence
  • Strives for self-improvement
  • Maintains composure under pressure
  • Earns the trust and respect of colleagues, partners and customers
Technical
  • Good computer skills, specifically SAP, PowerPoint, Excel, Word, ideally with an understanding of digital media and asset databases
  • Presentation skills

Basic Qualifications:

  • Evidence of excellent IT skills – particularly BOX, PowerPoint, Excel, Word
  • Good understanding of commercial marketing and creative process
  • Experience of budget management
  • Experience of on-air promo or AV production
  • A high level of accuracy, creativity and enthusiasm
  • Excellent team management skills with an ability to prioritise and work under pressure
  • Excellent interpersonal skills and a good flexible approach
  • Excellent communication & presentation skills, demonstrating the ability to provide and share information clearly and concisely
  • Team building and development skills

Additional Information:

Occasional travel may be required


About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Ltd., which is part of a business segment we call Disney Media & Entertainment Distribution.

The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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