Senior Marketing Manager, Toys & Fashion, Disney Consumer ProductsApply NowApply Later Job ID 815788BR Location London, England, United Kingdom Business Disney Licensing Date posted Jun. 23, 2021
The successful candidate will have cross category and/or retail channel experience, experience working on media campaigns and an understanding of performance marketing and e-commerce, as they will also manage the performance marketing manager.
The Sr Manager will lead the team to plan and execute long term and fiscal year marketing strategies and have overall responsibility of the UK market and the marketing management of existing and/or new retail accounts which fall within.
Lead the team in management of all relevant UK retail accounts, both e-comm and omnichannel. Using key trends and consumer insights, develop and drive succinct marketing strategies within Disney Consumer Products, Games & Publishing (CPGP), whilst being agile to capitalise on the moment and support commercial team on new opportunities and key accounts. Responsible for driving marketing specific retail execution (in-store POS, windows, digital, social, events, synergy opportunities) with key accounts, across all The Walt Disney Company franchises, on both cross-category and individual category initiatives (hardlines/softlines/FMCG). Responsible for the execution of global and regional signature marketing campaigns across UK retail, ensuring all accounts have a clear point of difference, as well as the development of bespoke UK campaigns where necessary. Relationships are key to the success of this role, both internally and externally. Actively manage the relationship with commercial leads and ensure they have the right marketing support to cultivate the engagement, partnership and joint business planning with key retailers, new and existing, to drive and deliver strategic growth in licensing sales on behalf of the EMEA business.
Background in grocery and retail marketing, essential. Experience working on fashion and home marketing, beneficial
Experience managing media campaigns and working with media agencies
Basic performance marketing experience or understanding, beneficial
A strong understanding of digital/social marketing and experience working with influencers
Experience planning, executing and evaluating innovative marketing campaigns
Experience of working, and thriving, in a large matrix organisation, beneficial
Degree level education in a related field or equivalent work experience
Proven experience of building effective relationships, leading and managing change and collaboration across departments to achieve financial targets and joint goals
Proven experience of developing the performance of a team
Proven experience of effectively managing budgets
About Disney Licensing:
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Ltd., which is part of a business segment we call Disney Licensing.
The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.