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Director, Media Planning

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10010042 Location Los Angeles, California, United States Business FX Networks Date posted Jan. 08, 2020

JOB DESCRIPTION

Director of Media Planning (FX Networks – Los Angeles, CA 90064)

FX Networks is seeking a Director of Media Planning who will manage the media exposure metrics and monetary value of all on-air, digital, and cross channel promotional inventory supporting FX Networks.   This position will be responsible for monitoring and allocating media levels against FX Networks’ programming properties.

Responsibilities:

  • Track and analyze awareness levels against media exposure levels on all FX Networks platforms including: linear networks, FX/FXM/FXX; non-linear platforms, VOD/EST, FXNOW, FXNetworks.com, FX on Hulu.
  • Cross-referencing promotional logs, research data, and inventory valuation.
  • Review and analyze promotional schedules with VP of Media Planning and Scheduling and VP of Advertising & Media. 
  • Supervise and execute the placement of media schedules and logs for FX Networks VOD, FX Productions EST, FXNOW, FXNetworks.com and FX on Hulu.
  • Developand present on-air and digital promotional media strategies against FX Networks and cross channel properties detailing metrics, valuations, and projected results.
  • Manage the integration of internal promotional planning and media schedules for FX Networks on-air/VOD/EST/FXNOW/FXNetworks.com with off-air paid media planning and buys.

Requirements:

  • College degree in marketing, communications, research, business or liberal arts  strongly preferred.
  • Minimum 7 years’ experience in the planning and placement of broadcast, cable and digital media required.
  • Must have firm understanding of the broadcasting, media planning, operations and scheduling lexicon. 
  • Agency experience preferred.
  • Must be able to manage and perform under tight deadlines with superior attention to detail.
  • Strong communication skills are required.  Must be able to quickly and concisely provide direction and supervision. Communication with various departments required on a daily basis is necessary.
  • Mathematical and reasoning skills are essential.  Must have expertise in analyzing program and research data, calculating program & commercial avails, and accurately positioning promotional elements to maximize effectiveness. 
  • Requires outstanding understanding of the network computer systems used to access research, programming and scheduling information.  Familiarity with computer systems, Microsoft Excel, and Microsoft Word, Microsoft Outlook requested. 
  • Must have strong attention to detail along with the ability to collaborate and interface with both technical and creative colleagues. 
  • Must have a current and deep understanding of the media landscape with particular emphasis on the competitive programming marketplace.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About FX Networks:

FX Networks is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW and the commercial-free on-demand service FX+. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 88 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series including Taboo, Legion, Snowfall, Trust, Pose, Mayans M.C. and the upcoming Y; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Fosse/Verdon and the upcoming Devs, Shōgun and Mrs. America; acclaimed hit comedy series including Atlanta, Baskets, Better Things, What We Do in the Shadows and the upcoming Breeders; the half-hour series Mr Inbetween; and the upcoming docuseries The Weekly with The New York Times. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 86 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia and the Emmy® Award winning comedy series Archer. FXX is also the exclusive cable home to The Simpsons, the longest-running comedy in TV history. FXM (formerly Fox Movie Channel) was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with FX Networks, LLC, which is part of a business segment we call FX Networks.

FX Networks, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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