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Manager, Advertising & Media, Multi-Platform Marketing (FX)

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10013424 Location Los Angeles, California, United States Business FX Networks Date posted Apr. 15, 2022

Job Summary:

OVERVIEW OF THE COMPANY

FX Networks

FX is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW, and the streaming hub FX on HULU that features exclusive FX series, next day access to current FX and FXX series, and FX Networks’ library of legacy series. FX on Hulu exclusive series include Devs, Mrs. America, A Teacher and the upcoming The Old Man, Y: The Last Man and American Horror Stories. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 86 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit drama series including Pose, Snowfall, Mayans M.C., and Taboo; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Black Narcissus and the upcoming Shōgun, Great Expectations and Pistol; acclaimed hit comedy series including Atlanta, Better Things, What We Do in the Shadows, Breeders and the upcoming Reservation Dogs; the half-hour series Mr Inbetween and the Untitled B.J. Novak Project; a slate of docuseries and documentary features, including The New York Times Presents, The Most Dangerous Animal of All, AKA Jane Roe, A Wilderness of Error, Hip Hop Uncovered and Hysterical; and the FX Original Movie A Christmas Carol. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 82 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia, the Emmy® Award-winning comedy series Archer, DAVE and Cake, a weekly showcase of short-form comedy programming. FXX is also the cable home to The Simpsons, the longest-running comedy in TV history. FXM was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

JOB DESCRIPTION

FX is seeking a Manager of Advertising & Media who will be responsible for the development of marketing materials tied to consumer launches and sustaining efforts in all media forms not limited to TV, online, digital, radio, outdoor and print across the FX Brand, FX linear shows and FX's Hulu Exclusives campaigns. The position plays an integral role in the team, working in collaboration with the Vice President and Director to identify, develop and execute the required materials that comprise brand awareness and tune-in efforts on behalf of the network.


Responsibilities

  • Act as primary day to day contact with and manage digital agencies to concept and develop assets for use in the digital marketing campaign

  • Identify available content for use across the paid marketing campaign by coordinating with Content and Editorial, Print, Graphics, and Social Media teams

  • Work with the internal teams and the media agency to develop campaign strategy, creative and campaign ideation with partners

  • Gather research and competitive programming to provide key inputs for the marketing brief and strategy

  • Facilitate approvals from the necessary departments (e.g., legal, development, graphics) for all marketing materials

  • Request, traffic and troubleshoot marketing materials and placements tied to off-network media buys to ensure placement, accuracy, and compliance

  • Contribute to the company’s Diversity and Inclusion efforts including seeking out diverse agencies and media partners

  • Review media plans presented by the Agency, analyze details (e.g., targeting) and conduct vetting of partner environments (including D&I partners) and assets needed to deliver feedback on media strategy

  • Monitor execution, including QA, reviewing pacing and performance in campaign and drafting optimization recommendations

  • Conduct follow-up evaluation on all new business/media opportunities that are presented to FX

Requirements

  • Bachelor's degree

  • 5+ years of marketing experience from a TV network or on a TV account at an ad agency

  • Must be a solutions oriented team player with excellent critical thinking skills

  • Project management experience and ability to juggle multiple projects simultaneously while adhering to deadlines

  • Must be proficient in Microsoft Office Suite, with experience with Photoshop and other relevant marketing software a plus

  • Solid written and verbal communication skills required

  • Media experience/exposure to analyzing media placements, opportunities, and packages

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About FX Networks:

FX, a division of Disney General Entertainment, is a multiplatform brand that develops, produces, commissions and markets original programming for Hulu and the FX and FXX linear channels in the U.S., and Star+ in Latin America and Disney+ in all other international territories. The FX brand mark appears above the title across its entire slate of originals. Over the past two decades, FX has been responsible for some the most-critically acclaimed and award-winning shows on television. Some of the brand’s current and legacy titles include the dramas American Horror Story, American Crime Story, The Americans, Damages, Fargo, Justified, Nip/Tuck, Pose, Rescue Me, The Shield and Sons of Anarchy; the comedies Archer, Atlanta, Better Things, DAVE, It’s Always Sunny in Philadelphia, Reservation Dogs and What We Do in the Shadows; and a growing slate of docuseries and documentary films.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with FX Networks, LLC, which is part of a business we call FX Networks.

FX Networks, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Apply Now Apply Later

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