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Manager, Digital Marketing Insights (FX Networks)

Apply Now Apply Later Job ID 890787BR Location Los Angeles, California, United States Business FX Networks Date posted Nov. 22, 2021

Job Summary:

FX is seeking a Manager of Digital Marketing Insights to dive deep into branded platforms, profiles, and communities to develop actionable insights and strategies supporting FX Originals and the FX brand. Working with Digital Marketing and Social Media leads, the Manager is responsible for development of digital and social insights including monitoring, reporting, and analyzing performance of content across FX managed platforms, with an emphasis on social media and emerging digital platforms.

Responsibilities:

  • Lead planning and execution of social listening and insights projects managing multiple external vendors and services.
  • Monitor organic social activity related to FX content, talent, and promotional efforts, by defining and tracking social KPIs providing vital insights to the team, senior leadership, and stakeholders.
  • Provide analysis of social performance, helping the social media team evaluate campaign performance.
  • Deliver executive-level summary reporting of social media campaign results.
  • Operationalize access to data, dashboards, and critical insights, empowering teams, and key stakeholders to access data and dashboards on-demand.
  • Develop digital marketing Insights including ad-hoc performance insights on specialty campaigns, digital events, and bespoke content features on FX digital marketing platforms.
  • Provide reporting and analysis of competitive set brands and campaigns.
  • Collaborate across the Multiplatform Marketing group to define reporting business requirements to ensure current suite of reporting products are effective for stakeholders.

Basic Qualifications:

  • Minimum 5 years relevant experience providing digital and social media insights from operations teams to senior stakeholders with excellent communication and presentation skills acting as subject matter lead
  • Experience producing content for social media platforms or developing consumer-facing digital marketing experiences a plus
  • Detailed understanding of the product landscape for key social insight tools including Listen First, Talkwalker, Netbase, Spredfast, and similar products with the ability to setup or manage tracking on key platforms
  • Deep understanding of social media metrics beyond the entertainment vertical – platforms include Twitter, Instagram, Facebook, YouTube, and TikTok
  • Proficient in digital marketing and reporting platforms – Adobe Analytics and Google Analytics, Tableau, or similar platforms
  • Working knowledge of PowePoint and Keynote, proficient in excel or similar spreadsheet programs

Preferred Education

  • 4 year degree preferred


About FX Networks:

FX Networks is comprised of the networks FX, FXX and FXM, the video on-demand app FXNOW and the commercial-free on-demand service FX+. FX, the flagship general entertainment basic cable channel, launched in June of 1994 and is carried in 88 million homes. The diverse schedule features a growing roster of critically-acclaimed and award-winning hit dramas series including Taboo, Legion, Snowfall, Trust, Pose, Mayans M.C. and the upcoming Y; the critically-acclaimed limited series American Horror Story, Fargo, American Crime Story, FEUD, Fosse/Verdon and the upcoming Devs, Shōgun and Mrs. America; acclaimed hit comedy series including Atlanta, Baskets, Better Things, What We Do in the Shadows and the upcoming Breeders; the half-hour series Mr Inbetween; and the upcoming docuseries The Weekly with The New York Times. FX is the former home of the critically-acclaimed and award-winning hit drama series The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FXX, the newest network, launched in September 2013 and is carried in 86 million homes. Geared towards a young adult audience, the schedule features original series, movies, and acquired series. The channel is anchored by the acclaimed hit comedies It’s Always Sunny in Philadelphia and the Emmy® Award winning comedy series Archer. FXX is also the exclusive cable home to The Simpsons, the longest-running comedy in TV history. FXM (formerly Fox Movie Channel) was launched in October of 1994 and is now carried in 57 million homes. Its schedule features classic films during the day (FXM Retro), contemporary box office hits and acclaimed, award-winning films, and short-form award-winning original programming in the evening.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business segment we call FX Networks.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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