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Disney+, Assistant Manager - Social Media

Apply NowApply Later Job ID 996062BR Location Manila, Philippines Date posted Jun. 21, 2022

Job Summary:

This role is a regional role based in Philippines, responsible for leading Disney+ Social Media in Philippines and regional campaigns for SEA markets.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

This role will be responsible for executing Social Media campaigns for the Disney+ and leading Social Media strategy & creative ideation for title campaigns for SEA. The role will launch local social channels for Disney+ (Facebook, Instagram, YouTube, Twitter and others), will drive the implementation of social content strategies, and work with agencies to manage content calendars, scheduling and publishing of content. The core objective is to increase the brand share of voice on social media. This role requires a strong grasp of Social Media platforms and the candidate should be knowledgeable in industry trends and the latest innovations. They should also be experienced in different content formats on Social Media and how to leverage these formats creatively and effectively.

Responsibilities:

  • Social Media Lead for Disney+ in Philippines and regional support for Asian titles
  • Lead Social Media Marketing for the launch of D+ in Philippines
  • Manage the Regional Social Media Agency’s local team in market
  • Localising the creative campaign, always on and content briefs (provided by the regional team) for the local agency team with an emphasis on identifying key tactical frameworks that work in your market and achieving market specific goals.
  • Deliver clear direction and inspiration to creative teams and agencies in developing sustainable and engaging concepts
  • Oversee all Tier 1 title and Brand campaign Social Media execution (campaigns like Loki, Raya and the Last Dragon, Snowdrop) at both a local and regional level for select titles.
  • Manage local always on Social Media asset production
  • Manage all local Social Media activations in market
  • Manage local influencer programme and activations
  • Liaise with global for asset sourcing and content approvals for regional content
  • Review and approve social captions - as voice of the brand there maybe times where you have to step on and write copy so it is in the correct tone of voice.
  • Oversee the scheduling, calendar management and final approvals of all Social Media posts in your market.
  • Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights in your market
  • Analyse current-state Social Media channels and determine areas of improvement, expansion and refinement
  • Have a strong awareness of emerging trends and behaviours on social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business
  • Consistent and strong collaborator who elevates the work of cross-functional teams

Basic Qualifications:

  • Minimum of 7 years of experience in social planning in house or at digital/ social agencies
  • Experience in Social Media/Content/Editorial/Digital Marketing
  • Should be fluent in written and spoken English
  • Social Native who is embedded into netizen culture
  • Creative individual who is passionate about the Disney+ brands
  • Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights
  • Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy
  • Working knowledge of tools a plus, e.g. Sprinklr, Social Bakers, Hootsuite, Meltwater, Radian 6 etc
  • Ability to work at rapid pace
  • Ideally someone who is incredibly passionate about Korea/Asian titles as well as the core Disney brands.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

#LI-DNI

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia) Pte. Limited.

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