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Manager Brand and Content Marketing

Apply NowApply Later Job ID 996064BR Location Manila, Philippines Business Disney Media & Entertainment Distribution Date posted Jun. 21, 2022

Job Summary:

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Brand and Content Manager will be an integral part of the Disney+ team. The role will be responsible for managing Disney+ brand and content marketing campaigns, focused on maximizing brand and platform awareness amongst local consumers. Support collaboration with partners and functional marketing team to create innovative and impactful programs which focused on conversion and engagement.

The role will collaborate with other lines of business including Franchise, Live Entertainment and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

The candidate must be a self-starter who is meticulous, creative and highly organised with the capability to manage multiple campaigns. The ideal candidate is energetic, solutions driven and ROI-centric, in order to ensure our campaigns deliver against set ROIs in both brand and business. Attention to detail and a good eye for quality on-brand execution are absolutely mandatory.

Responsibilities:

  • Assist with developing and executing brand and content marketing strategies that drive growth of Disney+ brand and content awareness
    • Build marketing framework
    • Understand target consumers to build strategy to engage with them
    • Know the market landscape /competitors and build competitive marketing mix to win market share
    • Identify and execute unique marketing ideas to strategically improve the overall business and marketing objectives
    • Sharing best practice with the region
  • Reinforce brand cohesiveness across all channels and campaigns
  • Partner with Content, Business Development, Lifecycle, Analytics, Performance and Product team to influence and support key business KPIs; sub growth, engagement, churn and user experience
  • Work closely with the partner in identifying and developing marketing program strategy and measure and optimize our partnerships for conversion and engagement programs
  • Collaborate with Disney’s LOBs to ensure synergy and maximization of Disney+ SOV. Identify and execute synergy, ensuring that all owned media and synergy (all channels) opportunities are maximized
  • Maintain marketing campaign calendar and budget
  • Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle

Basic Qualifications:

  • A graduate degree with marketing specialization
  • Minimum 8 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
  • Strong experience developing and managing brand marketing campaigns with execution experience across the marketing mix
  • Strong understanding of the media landscape and cultural nuances SEA region
  • Experience identifying research insights and presenting actionable recommendations
  • Experience in pitching, converting and managing brand marketing partnerships
  • Ability to influence internal and external cross-functional teams effectively
  • Proven track record as a self-starter in a fast-paced and changing environment
  • Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices
  • Strong knowledge of Asian and Korean content is an added advantage
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company strongly encourages newly hired employees to be fully vaccinated against COVID-19.

#LI-DNI

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Southeast Asia) Pte. Limited, which is part of a business we call Disney Media & Entertainment Distribution.

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