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Retail Plush Takeover Manager

Apply NowApply Later Job ID 978369BR Location Mexico City, Mexico Business Disney Media & Entertainment Distribution Date posted May 12, 2022

Job Summary:

The Retail Plush Takeover Manager is a key position for the growth of the Plush business for the Mexican market. Will be responsible for:
  • Developing the vertically integrated Plush business in Mexico, under a mixed business strategy, including managing revenue via market pricing, sales, operating expenses, etc.
  • Managing key accounts, as well as the relationship with the distributor, by implementing strategies and leading the development and execution of local market plans.
  • It requires a strong knowledge of the toys industry, with focus on Plush.
  • Maintaining active participation in Global product lines and business reviews, providing key data/insights with specific needs of our market (Toy trends, exclusive programs, price points, competition matrix, etc.)
  • Working on specific market research and analysis within the Plush segment. Identify white spaces and business opportunities to grow our market share and reach financial targets.
  • Following up on forecast analysis. Pinpoint the differences, which require alignment between Disney, key accounts, and local distributor.


  • Developing, implementing and achieving the Plush Project budget, delivering forecasts, budget, and financial information as needed.
  • Developing long-term relationships with key accounts for the Plush category.
  • Creating and presenting regular line and performance reviews by accounts.
  • Providing the demand plan to the Toys LOB to determine a production plan, coordinating with the Global and Regional teams to ensure accurate go-to-market timing.
  • Expanding the plush business in the non-modern trade channel, coordinating with the Toys LOB.
  • Working on specific market research, obtaining retail and consumer insights, as well as business intelligence/analytics (e.g. Walmart’s Retail Link).
  • Developing & executing effective local market strategies and plans by account, building robust relationships with buyers to ensure brand engagement and improving sell-in.
  • Creating contract-winning proposals for current and prospective clients.
  • Ensuring each partner has a full understanding of Disney’s standards, directions and strategies.
  • Collaborating with LOBs, and support teams (e.g. Finance, DASP, Marketing, Creative, Merchandising) teams to drive Disney synergy activities, relevant business objectives and cross LOB exhibitions.
  • Aligning with the Toys LOB strategies, conducting market analysis to follow and/or proactively meet relevant trends & regulations, monitor retail performance, and expand Disney’s share of Plush business.
  • Coordinating with the Toys LOB the category key drivers (e.g. franchise, product assortment, pricing) to be consistent with retail and market needs.
  • Becoming a key team player by liaising with Global stakeholders (e.g. FBM Team, Franchise, and Business Development.)
  • Executing the New Product launch calendar to ensure alignment with the Product Development team, ensuring operational procedures to reach market on time, and creating synergy in Modern and Traditional markets.
  • Recommending to the Toys LOB a discount strategy for wholesale and the distributor, as well as retailer margin requirements/mark-downs to have a consistent strategy across models.
  • Working with Marketing to define product assortment for the market and each partner (i.e. product line planning process.)
  • Conducting regular store checks, to ensure correct signage and product placement, as well as monitoring competitive activity.
  • Executing Retail Programs, ensuring the full planning process from on-time delivery to Trade Marketing implementations, caring the return on investments and optimizing the franchise and product image under company policies and strategies.
  • Working with the Merchandising agency to implement programs in the retail floor, providing insights and measuring share-of-shelf.
  • Developing and implementing strategic “tailor-made” plans throughout the year, introducing new plush programs in key seasons, and increasing Disney’s share of shelf at point of sales and e-commerce.

Basic Qualifications:

  • More than 5 years of experience in a similar role as Sales Manager (Preferred Industries: Licensing, Retail, Trade, and/or Commercialization).
  • Bachelor’s Degree in Business Administration, Marketing, Communication and Business related areas.
  • Advanced English is a must.
  • Key Competences: Outstanding selling skills, excellent communication, teamwork, organizational, and multi-tasking abilities, flexible and adaptable.
  • Experience in NPD reports is a plus. Experience in Toys or handling global brands (Preferable).

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Mexico), S. de R.L. de C.V., which is part of a business we call Disney Media & Entertainment Distribution.

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