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Sr. Analyst Revenue & Consumer Insights - TWDCApply Now Apply Later Job ID 687450BR Location Mexico City, Mexico City, Mexico Business Direct-to-Consumer and International Date posted Jul. 04, 2019
One of the main goals will be to provide knowledge of the Mexican consumer trends and behaviors in benefit of the marketing, theatrical, franchising, digital and Ad sales teams across the organization.
Responsibilities:Deep Research Expertise: Deep knowledge of quantitative and qualitative research techniques.
Proven experience working with ethnographies and focus groups for pricing studies, conjoint analysis and application of statistical techniques.
Sales oriented research: Use information and data from different sources (internal and external) to create advertising sales presentations.
Consumer and Product awareness: Deep Knowledge of consumer behavior and preferences in order to develop better products.
Cross Functional Connector: Build bridges across the company to understand the business, convey the consumer's voice, provide context to different teams and amplify our knowledge base.
Data/Human driven: Understand and handle research tools and large volumes of data such as SQL – SPSS, without forgetting to act with human sensitivity that face-to-face studies with the consumer provide.
Basic Qualifications:At least 3 years of experience in consumer insights and market research on the client and/or agency side.
Preferred Qualifications:Advanced level of english
Feel comfortable with large amounts of data (qualitative, quantitative, behavioral, secondary, etc.), confident with numbers and statistical analysis.
Capable of working with multiple sources of information and synthesize them into a concrete story.
Creative and innovative thinking, connecting the dots where others cannot when it comes to consumers in order to create business insights.
Feel confident conducting sales presentations to diverse audiences.
Knowledge of SQL, SPSS, TGI, Global Web Index
Required EducationCollege degree in Communications, Advertising, Media planning.
About Direct-to-Consumer and International:
Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Mexico), S. de R.L. de C.V., which is part of a business segment we call Direct-to-Consumer and International.