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Assistant Manager – Digital

Job ID 428825BR Location Mumbai, Maharashtra, India Job Posting Company The Walt Disney Company Job Posting Area The Walt Disney Company Date posted 02/28/2017
Overall Purpose of the Role:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Wizard to develop, implement, track and optimize our digital and social marketing campaigns across all digital channels.
A strong grasp of current marketing tools and strategies to be able to drive integrated digital marketing campaigns from concept to execution. Work with the marketing team, supporting teams (such as vertical leads), agencies and alliances to launch campaigns on time and on budget.

Responsibilities

- Execution of Content Strategy:-
  • Overseeing and devising online traffic, and social media strategy for the various brand handles managed and owned by the studio.
- Grow engagement:-
  • Developing and managing digital marketing campaigns for every project of the studio which is in line with the overall marketing campaign and drive engagement
- Working with Partners
  • Liaising and following all mandates set by the global teams on overall social media management for all handles
  • Work with multiple online partners and collaborate with them for driving our content
  • Managing all product ( title) campaigns end – to –end)

Basic Qualifications

Experience and Qualifications Required:
  • 4 -5 years of proven working experience in the digital role
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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