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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager - Distribution Marketing

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012646 Location Mumbai, Maharashtra, India Business Star Date posted Sep. 20, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Develop & execute Pan-India/Market-wise campaigns with Major Operators (~ 25 Operators per quarter) aimed at driving subscriber and revenue growth. (Multiple campaigns per operator)
  • Maintain regular stream of communications (through customized creatives) with LCOs/trade in different markets aimed at retaining consumers by keeping them informed about our upcoming properties
  • Execute the approved Communication framework, based on end buyer understanding
     
  • Plan and own execution of the communication calendar
     
  • Drive awareness through unique creative solves like Monthly Newsletter Spotlight, branding, event based customized promos, OBDs & statics with CTA
  • Provide high visibility to affiliates using joint marketing initiatives
     
  • Drive Subscriber Growth Initiatives:
    • Drive quarter on quarter plans to drive retention / growth with at least top 25 top affiliates
    • Creative Solves for business issues like DA, Star Sports uptake, HD upsell ,etc
  • Engage with cut through marketing initiatives which makes Disney-Star Network the most preferred and recommended broadcaster amongst trade
    • Events/ Festival driven unique and differentiated messages and merchandise across affiliate categories
    • Aperture marketing – Celebrate festivities, birthday, anniversary, Major events and days
    • Creative platforms for Digital & On-ground affiliate connect – Celebrity meet & greet, Movie Screenings, 
    • Big Shout out loud for efforts of Trade through Promos & Static (appreciation notes & Plaques)
  • Vendor & Agency (Creative & Execution) management
  • Collaboration across channel teams, support functions & departments such as commercial, finance, etc

PERFORMANCE MEASURES

  • Achievement of the assigned target and timely execution for trade marketing metrics like activation events, promotional drives, etc.
  • Increase in Awareness and Consideration for Disney-Star Channels due to the marketing efforts
  • Increase in NPS scores
  • Number of innovations executed to help create ground buzz
  • Accuracy in brief and execution
  • Cost efficiency brought in
  • Quantum of creative and its efficacy

 QUALIFICATION

  • MBA with 2-3 years of trade marketing/activations experience

KNOWLEDGE AND SKILLS

  • Strong execution and monitoring skills
  • Excellent written communication, excel & presentation designing skills
  • Demonstrated  creative abilities around activations and events
  • Understanding of marketing and brand communication theories and practices
  • Creative designing & visualization needs to be excellent
  • Excellent Vendor management skills.
  • Event management skills

PERSONAL ATTRIBUTES

  • Ability to identify opportunities and effectively convince stake holders on ideas
  • Ability to roll up sleeves, work with people and get execution.
  • Ability to manage multiple scenarios and adhere to tight deadlines
  • Ability to manage ambiguity
  • Needs to be focused towards task
  • Should have strong relationship building nature and approach

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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