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Assistant Manager/Manager - Product & Revenue Strategy + Analytics (English Cluster & Free to Air channels)

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011942 Location Mumbai, Maharashtra, India Business Star Date posted May. 25, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

JOB PURPOSE / CONTEXT OF THE ROLE

This position is a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the English channels to optimize channel inventory. Additionally, the role incumbent will be responsible for providing data driven consultation to the sales team by analyzing genre, channel and client advertisement spends and deriving insights that will equip the sales team in maximizing revenue. 

POSITION RESPONSIBILITIES

  • Implementing the revenue strategy for the channel/cluster basis channel objectives, budget for the year, market scenario, competition, etc. in order to ensure the sales organization achieves overall revenue target
  • Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
  • Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
  • Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
  • Analyse market trends, Media performance versus Brand parameters and other critical trends.
  • Support creation of pitch and evaluation of the pitch of annual deals and mega deals
  • Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
  • Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
  • Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors.
  • Work on comprehensive presentations for reviews as required
  • BI & Other Quali/Quanti Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points  
  • Execute impact/ non FCT elements that convert to higher revenue generation
  • Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
  • Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre, Identify & highlight opportunities to CSP/ RH/CH
  • Monitor the genre for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to National Channel Sales head to achieve the sales target
  • Work on internal review reports and decks as required on a periodic basis to help create the narrative for the channel sales performance

ORGANIZATIONAL RELATIONSHIPS

(internal and External)

  • Internal - Ad Sales, Ad sales operations, programming
  • External - Client & Agency

PERFORMANCE MEASURES

  • Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channels
  • Presentation of the review in the format as required
  • Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy

QUALIFICATION

  • Minimum Qualification : MBA (Premier/ Tier 1 management institute)
  • With at least 4-9 years of post-qualification experience, preferably from Business consulting/ strategy background

KNOWLEDGE AND SKILLS

  • Strong Quantitative and analytical ability
  • BARC Media express, BI/BO tools
  • Excellent quantitative aptitude
  • Strong Interpersonal skills
  • Clarity of thought & ability to think things through
  • Excellent communication and presentation skills

Competencies

  • Business Acumen
  • Planning and organizing
  • Influencing Skills
  • Result Orientation
  • Negotiation Skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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