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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager-Media & Activation

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012185 Location Mumbai, Maharashtra, India Business Star Date posted Jul. 08, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • We are looking for a dynamic digital media planner to develop integrated media strategy and implement digital media campaigns.
  • Develop robust digital media strategies for Sports properties like PKL, IPL, Cricket, and other sports.
  • Thorough understanding of media basics & planning.
  • Should be able to independently make plans
  • Collaborate with internal media teams to deliver fully integrated campaigns.
  • Track digital campaign performance.
  • Analyze campaign metrics, prepare performance reports, and provide recommendations.
  • Monitor market trends and identify new digital opportunities.
  • Have good understanding of media analytics and can guide the media agency to deliver media plans and execute strategy with measurable ROI by monitoring and analyzing performance of campaigns against set KPI’s.
  • Partner closely with brand teams, agencies and partners to implement IMC
  • Collaborate effectively with many cross functional stakeholders to ensure full support from relevant teams in executing strategy
  • Managing Digital media agencies for execution of media campaigns.
  • Use Analytics to build strategies
  • Actively work towards implementing innovative/ award-winning ideas on your brands

PERFORMANCE MEASURES

  • Timely & satisfactory execution of campaigns & delivery of post evals
  • Innovative thinking, one innovation per campaign.
  • Build media plans and strategy

QUALIFICATION

  • Graduate or Post Graduate with 7-8 years of experience in media planning
  • Agency experience is a must
  • Brand experience preferred

KNOWLEDGE AND SKILLS

  • Thorough understanding of media concepts
  • Should be able to independently make plans
  • Experience with campaign management and ad serving technology, including Google Analytics.
  • Deep knowledge of paid search, display advertising, SEO, and social media advertising.
  • Strong communication and presentation skills.
  • Analytical thinking and problem-solving abilities.
  • Organizational and time management skills.

PERSONAL ATTRIBUTES

  • Should be independent & highly proactive
  • Should have passion for sports
  • Should be flexible and adaptable to changes in work

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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