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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Assistant Manager – The Distillery

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011534 Location Mumbai, Maharashtra, India Business Star Date posted Feb. 17, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Business Intelligence: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems
  • Develop strategic projects that allow for the practice to remain future ready
  • Analyze and identify evolving trends for business units like Star Suvarna, Disney+ Hotstar, Star Plus, others (basis priorities)
  • Develop in-depth understanding of consumer and content using social listening tools and platforms buzzing with consumer voice
  • Analyze and put together reports on emerging regional patterns, new shows & new tracks, New Hotstar Specials series using social listening tools and platforms for chatter
  • Assess the need and drive the change (in listening processes and analysis evolution) to meet the needs of stakeholders
  • Support in solving the cross-departmental challenges and briefs with high priority to action
  • Develop queries and dashboards across tools to collate and distill insights
  • Prepare and help drive live engagement sessions and content creation
  • Keep a listening tab on crisis around brands across social media platforms

PERFORMANCE MEASURES

  • Business Impact: Providing actionable insights that shape content and monetization with a sharper focus on regional entertainment & OTT platforms.
  • Brand Protection: Ensuring all and any threat to the brand/events is escalated to the key stakeholders.

QUALIFICATION

PG / Engineering Graduate from reputed institutes
KNOWLEDGE& SKILLS
  • 1-3 years of work experience
  • Excellent command over Kannada language (Both verbal and written)
  • A strong understanding of the digital and social media landscape and key platforms is required. Training for using various tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights from conversations.
  • Exposure to data analytics / consumer research is essential
  • Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful
  • Experience in social listening will be an advantage
  • Ability to present data in formats useful to line/business is desired
  • Ability to work in a fast paced, sometimes ambiguous and ever challenging environment
  • High personal impact and exceptional written and oral communication skills.
  • Articulating the stories that lie within the data is a key facet of this role.
  • Affinity for entertainment, either creating or viewing, is an advantage

PERSONAL ATTRIBUTES

  • Ability to work in a fast paced, sometimes ambiguous and ever challenging environment
  • Should possess a strong passion for content, especially local (Kannada) and OTT entertainment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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