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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Brand Manager - Premium/International Sports

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10009446 Location Mumbai, Maharashtra, India Business Star Date posted Dec. 10, 2019

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Building viewership (awareness, intention to watch) for the portfolio through disruptive and innovative communication strategy and marketing plans. This involves:
  • Developing actionable insights into effective Marketing communication plans
  • Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
  • Developing breakthrough campaigns maximizing the brand awareness for the portfolio
  • Working closely with Internal & External partners:  agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies
  • Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team
  • Collaboration & liaison with leagues and government bodies
  • Partnering with Internal & External partners to increase the revenues for SELECT:
  • Partnering with content team to improve reach and viewership of non-live content
  • Partnering with distribution team to establish the SELECT channel proposition and the bouquet of offerings to increase channel footprint
  • Partnering with customer marketing and ad sales team to unlock higher value for key advertisers and improving the affinity with current viewers
  • Planning and deploying budgets in
  • Paid media and Star owned media for large impact properties
  • Digital and social media for impact properties
  • On-ground activations with clear and defined goals

QUALIFICATION

  • Min 6+ years of marketing and brand management experience; driving ATL/BTL plans for a large brand which has created a considerable impact
  • Post Graduate in Marketing from top tier B school (preferably from 2012-14 batch)

KNOWLEDGE AND SKILLS

  • Exposure to planning and strategy for on-air & off-air promotion; running digital campaigns and conducting events
  • High data orientation and proven excellence in developing insights through data mining and conceptualization of relevant marketing/innovation plans
  • Experience in managing an end-to-end TVC creation and delivering campaign creatives
  • Excellent communication & presentation skills
  • Experience in building a category and constantly strengthened its position
  • Excellent project management skills to ensure timely delivery and completion of projects

PERFORMANCE MEASURES

  • Improved revenue realization for the portfolio
  • Reach / viewership growth for sporting events
  • TVR improvement of impact properties
  • Sustainable improvement in Awareness% for each of the properties

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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