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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Channel Sales Partner

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011653 Location Mumbai, Maharashtra, India Business Star Date posted Apr. 27, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

This is a revenue generation role where the incumbent will be responsible to sell our advertising solutions to media agencies and marketeers for one of the channels within the Hindi Movies 2 cluster. The position holder will be responsible for maintaining relationships with a designated set of key strategic accounts and identifying new accounts to maximize revenue from them through sale of commercial time and branded solutions

POSITION RESPONSIBILITIES

Strategic / Policy related KRAs

  • Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
  • Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
  • Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
  • Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
  • Build a strategy to derive maximum revenue for your accounts

Operational / Process / Technology related KRAs

  • Create, negotiate and close deals that maximise price/market share and deliver on the client’s and agency’s marketing objectives and expectations.
  • Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
  • Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
  • Act as an ‘Account Manager’ rather than a ‘Seller’ by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.  
  • Business development to identify new clients

Financial Accountability / Commercial Impact

  • Accurate monthly revenue projections
  • Meet or exceed monthly/quarterly/annual quotas
  • Achievement of CPRP benchmarks and high market share
  • Continuously identify opportunities for additional revenue sources through non FCT avenues – Brand Solutions
  • Continuously strive to identify opportunities to maximise revenue opportunities

ORGANIZATIONAL RELATIONSHIPS

(internal and External)
  • Internal: Customer Analytics, Sales Operations, PRS
  • External: Brand Managers, Category Managers, Media Planners, Media Buyers

PERFORMANCE MEASURES

  • Monthly / Quarterly / Annual Revenue
  • Price / yield
  • Client Count (Effective coverage)
  • Accuracy of projections and productivity

     QUALIFICATION

  • Minimum Qualification: MBA
  • Total of about 3-7 years of sales experience

KNOWLEDGE AND SKILLS

  • Strong business acumen with a deep understanding of product as well as market
  • Strong client relations especially with the various business segments and categories.  Should have access to key decision makers at client and agency level
  • Ability to read numbers and take decisions basis data
  • Ability to collaborate with internal as well as external stakeholders
  • Ability to drive and achieve sales targets
  • Ability to unlearn and learn to keep pace with the evolving media industry

COMPETENCIES

  • Business acumen
  • Networking and relationship building
  • Collaboration
  • Learning agility
  • Analytical thinking
  • Result orientation

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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