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Content Marketing Excellence (Movies/Shows)

Apply NowApply Later Job ID c5f65f27-10b2-41c4-a04c-493097861aca Location Mumbai, India Business Disney+ Hotstar Date posted Aug. 13, 2022

Job Summary:

Disney+ Hotstar is the fastest growing entertainment brand in India with one of the largest subscription services in the country, and millions more accessing quality entertainment that’s available free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favourite content, migrating audiences at scale from television to a device of their choice.
 
TEAM GOAL

We serve high quality content to millions of consumers across millions of devices, all of which is
constantly evolving and changing. As we keep scaling, we will grow our user base of paid as well as
freemium users through impactful, data-driven and creative marketing. As a content marketing professional, you will be the driving force behind establishing a process-driven culture of working that enables cross functional synergies & raising the bar on content marketing excellence.

You will be responsible for re-wiring the existing marketing & communications process to deliver improved awareness and anticipation for Movies & Specials releases on Disney+ Hotstar. You will also be responsible for developmental & experimental long lead content marketing initiatives. Last but not the least, you will be executing Disney+ Hotstar's vision of building an entertainment destination intrinsic to the lives of consumers.
 

YOUR KEY RESPONSIBILITIES

  • Responsible for developing and scrutinizing creative briefs, oversee and help creative communications team appreciate the title marketing agenda in totality
  • Work closely with in-house creative team for all creative campaigns & ensuring prioritization of projects basis platform & business requirements
  • Responsible for long lead marketing for Movies & Specials resulting in improved awareness, buzz and anticipation
  • Raise the bar on the nature & extent of usage of platform data & consumer cohorts in crafting marketing outreach initiatives 
  • Establishing a culture of mapping ‘inputs to outputs’ on every piece of title marketing project by maintaining campaign reports and dashboards
  • Responsible for collaboration with category & analytics teams & culling out timely platform insights that can shape forward looking / developmental marketing projects
  • Create the playbook for Long Lead marketing which includes cross functional teams & combining the best practices of traditional theatrical marketing and digital content marketing
  • Develop strong and meaningful relationships with Production Houses and Talent that we partner with
  • Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creatives and ideas and collaborate with Production houses and Talent to build campaigns that build massive buzz and makes our titles and platform stand apart in a crowded market
  • Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective
  • Collaborate with analytics /product/growth teams to develop frameworks & analytical models to predict outcomes (viewership growth or subscription growth) on the back of differential marketing investments with the aim of maximizing ROI and optimizing CAC on marketing campaigns.
  • Manage multiple time-sensitive projects simultaneously and solve the key challenges of quality and quantity from a marketing perspective

WHAT TO BRING

  • You love entertainment and consume ridiculous amounts of content - Movies, Shows
  • At least 8 years of experience in building strategic and creative consumer marketing campaigns preferably with a background in entertainment media (TV and/or film) or worked with a top innovative brand, advertising or media agency with an emphasis on long form Content Marketing.
  • Progressive experience at film production companies is preferred
  • Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home)
  • Understanding of the digital ecosystem, current marketing trends in acquisition as well as brand-building, marketing opportunities
  • Should understand analytics - marketing, social and media - to evaluate performance and impact of creative campaigns to aid optimization of marketing campaigns
  • Is a cross-functional collaborative professional who can engage, listen and collaborate with internal teams to align on overall strategy and goals as well as creative partners including production houses and talent
  • Ability to manage multiple time-sensitive projects simultaneously working both independently and in close collaboration with a variety of stakeholders
  • Are unafraid to take risks and can pivot without getting stalled by challenges along the way

OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done

THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon.
WHO WE ARE AS AN EMPLOYER
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
 
WHO WE ARE AS A COMPANY
We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.

#Non-tech

About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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