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Executive - Social Media

Job ID 428821BR Location Mumbai, Maharashtra, India Job Posting Company The Walt Disney Company Job Posting Area The Walt Disney Company Date posted 02/28/2017
Overall Purpose of the Role :-

Lead Social media for the Disney and Bindass brands as well as other franchises – Marvel, Star Wars

Responsibilities

Areas of Responsibility :-
  • Multimedia storyteller - Produce content in variety of formats – video, text, pictures – from concept through finished product for all Digital platforms pertaining to Disney and its associative brands
  • In depth knowledge about the Disney brand, movies, stories is a plus plus/or a keen viewer of youth content and observer of youth trends
  • Contribute to the shaping of content strategy and tone of voice for each of the social media platforms for Disney and Bindass and help grow engagement with the online communities in a way that ties back to business objectives.
  • Develop and work with multiple content partners – internal Creative Services team, communication / design agency, freelance video content producers, on-set still photographers etc.
  • Collaborate with the Content & Communication teams on priority show launches to leverage the social media platforms to engage with the TV audience and drive viewership back to the network.
  • Contribute ideas to repurpose the existing video content that could impact the brand &/or business
  • Conceptualize fresh digital video content
  • Monitor and identify trends and engagement on social media sites regularly.
Manage key partner relations – Facebook, YouTube etc.

Basic Qualifications

Years of Experience, Educational and Professional Qualifications, Type of Industry Experience, etc. required
  • Digital native with fluency in all relevant social platforms (Facebook, Instagram, Snapchat, Twitter etc) and how they can be used for create conversations around content
  • Bachelor’s Degree, preferably in Arts/Communication/English or related field.
  • 1-2 year’s experience creating and managing social media platforms
  • Exceptional creative writing and visualization skills and ability to communicate ideas clearly.
  • Basic understanding of analytic tools and be able to use them to help expand our audience and reach
  • Ability to handle multiple projects at once, in various stages
  • Self-Starter, Driven individual and naturally curious with the commitment to produce results quickly.
  • Meticulous, highly organized, and strong task/project management skills

Additional Information

Additional Skills :-

Understanding of social media Platforms. Knowledge of Analytics will be handy but not critical
Excellent written & communication skills
Must be creative storyteller above all else

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