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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager-Programming Strategy& Insights

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012569 Location Mumbai, Maharashtra, India Business Star Date posted Sep. 09, 2021

Job Summary:



Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at



Responsible for making creative interventions in shows by asking for, identifying, and fleshing out sharp storytelling opportunities which will engage consumers, increase ratings and time spent on shows.


  • Analyze on-air and in-development shows and combine data, consumer speak and creative to sharply identify and articulate the problem statement
  • To work pre-launch under Development along with Editors (who are dealing w Producer/ Writer/ Director) on pitch, story, script, and insights of shows
  • To work with closely with Editorial and creative teams character development/ journey and reviewing conflict/ inflexion points
  • To be deeply involved in episodic story feedback for ~8-12 weeks pre-launch
  • To be continuously involved in the show post launch and intervene as and when required
  • To research templates around story character and inflexion points as needed
  • To project manage show launch timelines and red-flag interventions, as needed


  • Show launch TVR & TSV for the first 6-8 weeks
  • Performance on shows that they work on – TVR, TSV of shows
  • Number of break-through characters created
  • Adherence to development & launch milestones


  • Graduate/ P.G. in any stream. Preferably Mass Media
  • Consulting/Marketing background preferred – a read of data/strategy or consumer


  • Strong problem-solving skills
  • Good communication: can articulate, take others along in their vision
  • Avid content consumer across platforms- books, OTT, TV, Films
  • Ability to multitask
  • Expertise and experience in content creation and/or writing; Social and political awareness – understands India deeply, soulfully; Creative imagination: ability to bring a concept alive in script/ telling


  • High commitment to excellence: deep ambition to bring riveting stories, tracks, characters to life
  • Learning mindset – applying, morphing, re-applying tools & concepts
  • Dependable: Ability to marshal support & garner trust by Editors, Production Houses & external content creators  

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

Apply Now Apply Later

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